Digital Finance Analytics runs regular phone and focus group surveys across samples of Households and Small/Medium Businesses in Australia. This enables us to facilitate custom analysis in near real-time to assist players in the Financial Services Industry with the development of their strategies.
Through this regular flow of data, we are able to track the accelerating migration to digital channels and using segmented analysis we can determine the rate at which new and existing competitors in the sector need to reconfigure their business to meet current and expected future demand.
In addition we flow this data into a range of market models which track leading trends in finance, property and customer behaviour. These models can examine developments at a household, segment, product and market level, and enable us to comment on broader industry and market issues. Our research universe is outlined in the schematic below:
Our core market model is where the analysis is brought together. We ingest data from our surveys, focus groups and other private data, as well as information from various public sources. This enables us to analyse many aspects of the market. We have clients who take a range of outputs from the model.
In this video we walk through some of the key dimensions in the model, including segmentation, mortgage profiles and locations.
We feature aspects of our research via our blog. Extracts from recent posts are listed below: