DFA's Segmentation Approach
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Consumer Surveys and Focus Groups
SME Surveys and Focus Groups
Broker Survey and Focus Groups
Anonymised Client Portfolio Analysis
Anonymised Client Benchmark Analysis
Census and Household Data (ABS)
Consumer Data avaliable from Australian and overseas published sources
DFA Behaviourial Modelling and Multi-Factorial Cluster Analysis (E.g. Age, income, occupation, postcode, need, preference etc.)
Primary Household Segmentation
Primary SME Segmentation
Channel Useage Segmentaiton
Custom Client Assignments
Custom Client Assignments
Custom Client Assignments
Technographic Segmentation
Custom Client Assignments