We examined their credit card portfolio to develop a segmented understanding of the relative profitability of customers, and the available profit improvements which may be applied. We executed a number of in-market tests to evaluate the potential of new segment specific product variants and developed a road map to implement a more sustainably profitable cards business.

We examined the potential for new business by applying our market profit and cost benchmarks to the mortgage application and processing value chains. We identified the optimal business model, taking account of evolving consumer needs, business processes and technology.

We designed and executed customer research examining the uptake of mobile devices amongst Small and Medium Businesses. We developed a custom segmentation and profit model to examine the most potent investments the institution might make and created a case for action to migrated significant business into the emerging online world.

For the Australian arm of a Major Global Bank We examined the Small and Medium Enterprise dynamics in Australia and identified a number of potential business opportunities and new products which would be attractive to the market and profitable to the bank.

We compared the product and channel needs by customer segment with the market, to identify strategic opportunities for the bank. This included a detailed analysis of the emerging mobile platform requirements which will be needed to underpin the business into the future, together with the share of wallet customers held with this and competitor banks.

We provided a custom household segmentation analysis to assist the company in the development of it's strategy. We were able to identity the potential future demand for specific types of accommodation, and analyse the specific requirements of the target households types and their prospective purchasing decisions. We also developed a base-line business case for incorporation into the company's business planning, with scenarios for various potential economic outcomes.

We were asked to pulse check a troublesome CRM programme using our proprietary tools. We used our diagnostic framework to benchmark the programme, and identify the root causes of the issues which were causing delay, budget overrun and vendor conflict. We were able to locate the factor which needed to be addressed and provided recommendations for re-mediation.  Our benchmarks provided ammunition for the Programme Director to engage with the executive team to address the underlying programme issues

We were asked to provide data from our household surveys to assist with the development of a strategy for households over 60 years. We segmented the market, and so were able to highlight both critical qualitative and quantitative issues to assist the company. We also identified the critical buying decisions by segment and highlighted the divergent hierarchy of needs across household groups and geographic areas.

We were asked to assist in a review of their retail bank strategy. We extracted data from our household surveys, which enabled us to compare their current customer base by segment, against the market. This enabled us to pin-point segments where they were under represented, and where they had more than their natural share. As a result we highlighted a range of potential acquisition and defence strategies. We also overlaid our profit and cost benchmarks to highlight areas of opportunity. Our analysis enabled the bank to tailor their strategy and re-prioritise activity for the next three years.