In the year since Apple Pay launched, users have come to embrace it. In fact, many have completely replaced their use of contactless credit and debit cards in favor of Apple’s payment method.
Phoenix Marketing International surveyed 3,000 general purpose credit card or debit card owners ages 18 and older online each quarter from Q1 to Q3, totaling 9,000 respondents. In September, 79% of US Apple Pay users said they had completely replaced their use of contactless plastic credit and debit cards, up from 51% just three months earlier.
The percentage of US Apple Pay users who had mostly or partially replaced using a contactless plastic credit card or debit card with Apple Pay decreased quarter over quarter, likely due to more Apple Pay users moving to complete replacement.
Consumers are growing comfortable making mobile payments like Apple Pay. By 2016, nearly one in five smartphone users will use mobile proximity payments, eMarketer estimates. And, since Apple Pay’s launch last year, consumers are more at ease with making in-store and in-app purchases, and they’re frequently doing so.
June 2015 research from Auriemma Consulting Group (ACG) found that 34% of Apple Pay users made an in-store purchase more than three times a week using Apple Pay. Additionally, 28% of respondents said they made an in-app purchase using Apple Pay more than three times a week.
