Household Survey – Page 45 – Digital Finance Analytics (DFA) Blog

Home Loan Insights From Deep Segmentation

As we continue our journey into the depths of home loan segmentation analysis, using LTV, DSR and LTI ratios, we begin to see some insightful patterns emerging. Today we delve into our deep segmentation models.

We start by looking across the states and have sorted the results by DSR (Debt Servicing Ratio), as this is the most insightful lens, in our view. Households in NSW have the highest DSR, no surprise perhaps because home prices have risen strongly – so mortgages have grown – at a time when incomes have not. Remember DSR is based on current low interest rates, should they rise, the DSR will also raise. NSW also holds the prize for the highest average Loan to Income ratio, again because of the rise in market values, and mortgages. However, the average Loan to Value ratio is sitting at around 68%, compared with 72% in WA. DSR and LTI are the better indicators of potential risk, compared with LVR which only really comes into play as a factor if trying to sell into a downturn.

Next we look at age bands. Younger households have on average higher DSR’s, and LVR’s. But it is worth highlighting that the highest LTI’s are residing in older households, because here whilst LVR’s are lower, limited incomes mean they are more exposed. We are seeing a significant rise in the number of households who still have a mortgage to pay off as they enter retirement.

If we look at the picture by $50k income bands we see that the highest LVR’s, LTI’s and DSR’s rest with households whose income is in the range $50-100k. Interestingly, LVR’s do not vary that much by income band, but both LTI’s and DSR’s improve with income. This is because more wealthy households are able to buy more expensive property, and service larger loans. Remember these cuts tell us nothing about the relative number of households or loans in each income band.

That analysis shows more than 46% of households with a mortgage have an income of $50-100k, and 26% have an income of $100-150k, whereas only 0.29% have an income of over $500k.

Turning on our zonal segmentation, we see that households living in the inner suburbs have the highest DSR. This is because home prices are higher here, compared with outlying areas. Households in the regional and rural areas tend to have, on average, lower DSR, LTI and LVRs.

More than 12% of households live in the inner suburbs, compared with 26% in the outer suburbs and 22% in the urban fringe.

So to our master household segmentation. We use this to separate households based on a range of demographic indicators – which have proved reliable over many years. Young Growing families have the highest DSR (18.3) and the highest LVR (92.5%). Many have bought quite recently and are leveraged to the max. It is worth looking at the various measures across these segments as there are some fundamentally different things in play with different risk outcomes and sensitivities.

Finally, for today we look at the data through the lens of our technographic segmentation. We classify households into digital natives, migrants and luddites. The descriptions are self-explanatory, in that natives have always been digitally aligned, whereas migrants have adopted digital channels and luddites are resisting. Interestingly, natives have a higher DSR, LVR and LTI, compared with the other segments. This is because on average they are younger, and more likely to be in the main urban areas.

Such segmentation is important because Fintech’s need to understand where their potential markets are. We featured uno yesterday, a relatively new digital alternative to brokers. Digital natives would be directly in their sights.

Next time we will look at DSR, LVR and LTI by individual lenders – there are some interesting variations.

So Where Are DSR’s Highest?

As we continue our analysis of household mortgage debt, and having described the ratios we are using (Loan to Value (LVR), Loan to Income (LTI) and Debt Servicing Ratio (DSR)) we can drill into the more specific data slices. Today we look across the top ten locations by DSR.

We see at once that some of the highest DSR ratios are found in some of the more affluent suburbs – such as Torak (VIC) and the lower north shore in NSW. In these locations, home prices are very high, and as a result households have extended their borrowings – with high LVRs, DSRs and DTIs. This suggests that those will more ability to borrow and service large mortgages are most in debt.

We can then look at each state in more detail. For example, here is NSW.

As we go down the list we begin to see a more mixed set of locations figuring in the top 10, though generally still closer to the CBD. We see somewhat similar pictures in WA, QLD and VIC.

Of course averages can be misleading, as we see a small number of mortgages well above $1m. We also see a high penetration of interest only loans, and recent refinancing events. Provided interest rates remain low, and incomes are solid, the risks are probably relatively well contained. It would be a different matter if home prices slipped significantly.

As we go into more detail in later posts, we will identify some other factors are creating more risks within the portfolio.

Understanding Household Income, Wealth and Property Footprints

Today we commence the first in a new series of posts which examines household wealth, income, property and mortgage footprints. We will look at the latest trends in LVR and LTI; highly relevant given the tightening standards being applied in other countries, including Norway and New Zealand. We will be using data from our rolling household surveys, up to 9th September 2016.

Today we paint some initial pictures to contextualize our subsequent more detailed analysis, which will flow eventually into the next edition of the Property Imperative, due out in October 2016.

To start the analysis we look at the relative distribution of our master household segments. You can read about our segmentation approach here.

Next we show the relative household income and net worth by our master segments. The average household across Australia has an estimated annual income of $103,500 and an average net worth (assets less debts) of $600,600; the bulk of which is property related.

There are wide variations across the segments. The most wealthy segment has an average annual income of more than eight times the least wealthy, and more than ten times the relative net worth.

Across the states, the ACT has the highest average income and net worth, whilst TAS has the lowest income (half the income), and NT the lowest net worth (third the net worth).

Property owners are better placed, with significantly higher incomes and net worth, compared with those renting or in other living arrangements. Those with a mortgage have higher incomes, but lower net worth relative to those who own their property outright.

The loan to value (LVR) and loan to income (LTI) ratios vary by segment.

Young growing families, many of whom are first time buyers, have the higher LVR’s whilst young affluent have the higher LTI’s (along with some older borrowers). Bearing in mind incomes are relatively static, those with higher LTI’s are more leveraged, and would be exposed if rates were to rise.

Finally, we see that many loans have been turned over, or refinanced relatively recently, so the average duration of a mortgage is under 4 years.

There is a relatively small proportion of much older dated loans which we have excluded from the chart above. Nearly a quarter of all loans churned in 2015, and 2016 shows the year to date count.

Next time we will look at LTI and LVR data in more detail.

The Top Digital Suburbs Around Perth

As we continue our series on Australia’s top digital suburbs, today we look at WA, and the region around Perth. The top postcode is 6210, which includes Coodanup, Dudley Park, Erskine, Falcon, Greenfields, Halls Head, Madora Bay, Mandurah, Meadow Springs, San Remo, Silver Sands, and Wannanup around 65 kms from Perth.

The location of digitally active households is becoming an increasingly important question, as mobile penetration and use climbs. It fundamentally changes the optimal marketing approach and channel strategy.

Using data from our household surveys we track the proportion of households with a preference for using digital devices – especially smartphones – for their banking interactions and other online activities. The latest data, which will flow in due course to our next edition of the Quiet Revolution – our channel analysis report – shows that there are large numbers of digitally savvy consumers and small businesses who want more digital, and less branch. They want a “mobile first” offering.

To illustrate this we map the current branch representation around Brisbane, based on the latest APRA points of Presence report.

Then we mapped the number of households by digital segments – identifying those seeking a mobile first solution – to postcodes. There is a striking mismatch between the two.

Here is the top 10 listing by number of digitally aligned – mobile first – households across SA. They vary by segment, age, zone and region.

This information is useful to anyone wishing to engage with these households because it highlights where the centre of gravity for online initiatives should be focussed. The point is that although households are in the digital world, they still have a geographic centre. Digital still has a geographic sense.

Looking at the banks, it seems that they are not heeding the geographic concentration of mobile first households, and nor are they fully comprehending the changes afoot. We think it likely there will be significant stranded costs in the branch network, and insufficient focus on “mobile first”banking offerings.

Households are leading the way.

Next time we will reveal the top ten digital suburbs across Australia.

The Top Digital Suburbs Around Adelaide

As we continue our series on Australia’s top digital suburbs, today we look at SA, and the region around Adelaide. The top postcode is 5159, which includes Aberfoyle Park, Chandlers Hill, Flagstaff Hill and Happy Valley in South Australia. The area is about 17 kms from Adelaide.

To illustrate this we map the current branch representation around Brisbane, based on the latest APRA points of Presence report.

Then we mapped the number of households by digital segments – identifying those seeking a mobile first solution – to postcodes. There is a striking mismatch between the two.

Here is the top 10 listing by number of digitally aligned – mobile first – households across SA. They vary by segment, age, zone and region.

Households are leading the way.

Next time we will look at the state of play in Perth and then reveal the top ten digital suburbs across Australia.

Top Digital Suburbs In Brisbane Region

We continue our series looking at Australia’s top digital suburbs by looking at households in QLD. The top postcode is 4670, in the Bundaberg region about 297 kms from Brisbane. In fact across the state, there are a number of regional hot spots where digital usage is very high.

To illustrate this we map the current branch representation around Brisbane, based on the latest APRA points of Presence report.

Then we mapped the number of households by digital segments – identifying those seeking a mobile first solution – to postcodes. There is a striking mismatch between the two.

Here is the top 10 listing by number of digitally aligned – mobile first – households across QLD. They vary by segment, age, zone and region.

Households are leading the way.

Next time we will look at the state of play in Adelaide and subsequently explore developments in other regions, before revealing the top ten digital suburbs across Australia.

The Top Digital Suburbs In Melbourne

We continue our series on where most digitally active households reside. Today we look in the Melbourne district. The largest number of digitally active households reside in the post code of 3977 which includes Botanic Ridge, Cannons Creek, Cranbourne, Cranbourne East, Cranbourne North, Cranbourne South, Cranbourne West, Devon Meadows, Devon Meadows, Five Ways, Junction Village, Junction Village, Sandhurst and Skye.

To illustrate this we map the current branch representation, based on the latest APRA points of Presence report.

Then we mapped the number of households by digital segments – identifying those seeking a mobile first solution – to postcodes. There is a striking mismatch between the two.

Here is the top 10 listing by number of digitally aligned – mobile first – households in VIC. They vary by segment, age, zone and region.

Households are leading the way.

Next time we will look at the state of play in Brisbane and subsequently explore developments in other regions, before revealing the top ten digital suburbs across Australia.

The Top Digital Suburbs In The Sydney Region

Where do most digitally active households reside? This is becoming an increasingly important question, as mobile penetration and use climbs. It fundamentally changes the optimal marketing approach and channel strategy.

To illustrate this we have mapped the number of households by digital segments – identifying those seeking a mobile first solution – to postcodes. Then we also map the current branch representation, based on the latest APRA points of Presence report. There is a striking mismatch between the two.

Lets take the Sydney area as an example. Below is the branch representation, with the largest number of branches in the Sydney CBD, and a smattering across the region.

Now looking at the representation of mobile first households, we see a very large number in Sydney CBD, as well as hot spots across the Sydney basin.

Here is the top 10 listing by number of digitally aligned – mobile first – households in NSW. They vary by segment, age, zone and region.

Households are leading the way.

Next time we will look at the state of play in Brisbane and subsequently explore developments in other regions, before revealing the top ten digital suburbs in Australia.

The Top 10 Mortgage Stress Post Codes In The Hobart Region

We finish our series on mortgage stress by looking at TAS, and the region around Hobart. Using data from our surveys, 24.3% of households are currently in mortgage stress. This is above the national average of 21.3%. You can read about our methodology here. We assess individual household income and expenditure, and do not rely on a simplistic “35% of income rule of thumb” used by many others.

Here is the mapping around Hobart, showing the relative count of households in stress.

Looking at the top 10 in TAS, Riverside 7250 contains the largest number in stress.

Riverside is a suburb of Tasmania, about 164 kms from Hobart to the north west. The average age of the people in Riverside is 40 years of age and the average income $1,110. The average mortgage is below $100,000.

Next is Kingston, (7050), a suburb of Tasmania about 11 kms from Hobart. The average age of the people in Kingston is 36 years of age and the average income is $1,110 whilst the average mortgage is $130,000.

The third highest is Dynnyrne, just 2 kms from central Hobart. The population is younger and more wealthy than the other post codes, with an average income of $1,380. The average mortgage is $409,000.

So, once again we see a wide range of households in stress.

That completes our series on mortgage stress in Australia in 2016. Our next piece of work will be to update our probability of mortgage default. Whilst this is connected to mortgage stress, the default modelling takes account of a range of broader economic indicators.

The Top 10 Mortgage Stress Post Codes In The Perth Region

We continue our series on mortgage stress by looking at WA, and with a focus on the Perth region. Using data from our surveys, 22.5% of households are currently in mortgage stress. This is above the national average of 21.3%. You can read about our methodology here. We assess individual household income and expenditure, and do not rely on a simplistic “35% of income rule of thumb” used by many others.

Here is the mapping around Perth, showing the relative count of households in stress.

Here is the top 10 list from WA.

6430, is in the mining belt of WA and includes Binduli, Broadwood, Hannans, Kalgoorlie, Karlkurla, Lamington, Mullingar, Piccadilly, Somerville, South Kalgoorlie, West Kalgoorlie, West Lamington, Williamstown, and Yilkari. It is in the federal electorate of O’Connor. The average age is just over 30 years. Average mortgage is $279,400.

Next on the list is Tapping (6065), a northern suburb of Perth about 27 kms from the CBD. The average age is 31. The area includes many recent migrants and the average mortgage is $170,610. A large proportion of purchasers are first time buyers.

Third is Wembley Downs (6019). Wembley Downs (6019) is a suburb of Perth on the coastal strip, about 9 kms from Perth. Average age is 40, and average weekly household income is $1,850. Here the average mortgage is $502,000.

Finally, Samson (6163) is a suburb about 14 kms south of Perth in the federal electorate of Fremantle. Average age is 45 years, average weekly household income $1,410 and average mortgage is $301,100.

Once again we see a diverse spread of households in mortgage stress.