In the United Kingdom, Transport for London (TfL) enables people to pay for their tube, train or tram journeys with a tap of their bank cards and this contactless payment now represents 25% of all (TfL) pay-as-you-go transactions. From 2018 New York subway and bus travellers are expected to be able to pay with their contactless bank cards or mobile phones.
And in Australia both the volume and value of cash withdrawals from the ATM network continue to fall from their peak in 2008, despite an ever-increasing number (now over 31,000) of available ATMs. Indeed figures released in February 2016 by the Reserve Bank of Australia (RBA) show consumers withdrew an average of A$11.7 billion a month from ATMs in 2015, down 1.7% from 2014.
Cash not done yet
And yet in other countries, cash is still king. Japan is still heavily reliant on cash for everyday purchases in retail outlets and restaurants. According to the Bank for International Settlements’ statistics on payments for 2014, there is US$6,429 of banknotes and coins in circulation per person in Japan, compared to US$2,459 for Australians and US$1,588 for the British.
Of further interest is that in Australia by 2014, the total volume of notes on issue was A$60.8 billion, with 92% of this total being in the high denomination A$50 and A$100 notes. According to data from Retail Banking Research, global ATM cash withdrawal volumes grew by 7% in 2014 and the upsurge in usage was most evident in the Asia-Pacific, Middle East and Africa regions.
So how to explain this seeming dichotomy between the holding and use of cash and the use of cards or mobile phones to make payments? Well as human beings we seem to have a psychological relationship with cash, that gives it an enduring appeal.
Cash is widely accepted; it is easy to carry; it is untraceable and it is reliable in times of crisis. People may be particularly attracted to notes because of the way they look and feel and because they want to store their wealth in physical objects, as the world around them becomes more unstable. This trust in “real currency” could explain the large increase in demand for cash during the global financial crisis, as people sought the “comfort” of a wad of banknotes.
Cash can also be used to avoid paying taxes; who amongst us has never used the words “Would that be cheaper for cash?”. The use of cash supports the “black” or “grey” economy, where tax evasion requires untraceable transactions. It is also more than useful where illegal activities produce wealth that needs to be kept secret from the authorities. Perhaps this helps to explain the proliferation of A$100 notes in circulation, but often rarely actually seen in circulation?
Despite the growth of card payments; the arrival of Android Pay, Apple Pay and Samsung Pay and the cryptocurrencies such as Bitcoin, cash is still here and here to stay.
Author: Steve Worthington, Adjunct Professor, Swinburne University of Technology
Optus have announce you can Visa payWave with your mobile. If you have an Optus mobile service, a compatible mobile and the app, you can get Cash by Optus. Use the Cash by Optus™ app with one of our payment accessories or specially designed SIMs to pay for purchases with just the wave of your hand. Just link the app to your bank account, and you can make payments up to $100 at a time wherever you see Visa payWave.
They are offering a range of payment accessories. A payment accessory is an Optus issued NFC-enabled device which can be used to enable you to make contactless payments. Payment accessories can be in the form of a sticker, band or other device that Optus may issue. You can use it to make contactless payments just as usual. Simply tap the payment accessory to complete the transaction. Cash by Optus NFC SIM and Payment Accessories remain property of Optus.
Once you have download the Cash by Optus™ app and complete the registration process; you can then load up to $500, get access to real-time information and manage payment settings. As it doesn’t come with a PIN Cash by Optus™ can’t be used for contactless transactions $100 and over or for transactions that require a PIN.
It can take 1 to 2 business days for the link deposit, “CashByOptus LINK” to arrive in your bank account. You can only link to Australian banks and most other Australian non-bank financial institutions. It will not work with foreign banks and accounts that don’t allow direct debit payments.
You can access your transaction history electronically via the Cash by Optus app. Your transaction history will be available via the app until the facility is closed
But there is no print feature within the app. They suggest But you could take a screenshot and email it to yourself and print it. As the Cash by Optus™ facility is designed for electronic use, you have agreed that notices, transaction information and communications related to the facility will be available electronically.
NAB has launched its new mobile payment service NAB Pay, enabling customers to use their Android mobile phone to make purchases, without the need for a physical card. Customers with a compatible Android mobile device and a NAB Visa Debit Card can start using NAB Pay from today, available as part of the NAB Mobile Internet Banking App. NAB Executive General Manager for Consumer Lending, Angus Gilfillan, said customers were driving the agenda and increasingly wanted simple and easy digital payment solutions.
“We’re excited to launch our digital wallet and enable customers to make fast and safe purchases with their mobile phone”
NAB will also be the first Australian bank to utilise Visa Token Service in Australia, providing an important extra layer of security for customers. Tokenisation replaces a customer’s credit card number with a unique digital ‘token’ that can be used for digital payments, without revealing sensitive account information.
“Tokenisation improves protection for customers because physical card details are never used in the payments process, reducing the risk of fraud. NAB Pay gives consumers another reason to choose NAB as we continue to focus on delivering the number one cards experience in Australia.”
Last year, NAB announced a ten-year strategic partnership with Visa to collaborate on payments innovation and product development for customers.
“Our partnership with Visa is enabling us to significantly invest in our credit and debit card portfolio and act more quickly to deliver innovative solutions for our customers – as today’s announcement shows. We have a number of exciting initiatives planned this year and look forward to extending the NAB Pay application to support NAB credit cards in coming months.”
To use NAB Pay, customers will need a compatible Android device, have downloaded the latest NAB Mobile Internet Banking App and have a NAB Visa Debit card. NAB Pay is available wherever contactless payments are accepted.
This can see seen as a competitor to Apple Pay. which currently in Australia only works with Amex cards.
According to Mastercard, retailers in Denmark could start phasing out cash payments this year, but half of Australians think that the land down under will still be one of first in the world to go cashless. Already paving the way for digital- only payments, the majority of Australians (58%) believe more cash will be removed from general use within the next five years. This is supported by Reserve Bank of Australia figures confirming the decline in cash withdrawals from ATM’s.
Galaxy research commissioned by MasterCard, found that Australians are slowly preparing themselves for the switch, with two-thirds (64%) already reducing the amount of cash they carry on them; more than half (53%) now carry less than $50 in cash. Some Australians would even be happy to see coins phased out sooner than paper (42%), marking them cumbersome and annoying to carry (40%).
While speed and convenience continue to drive the popularity of card payments, the readiness to flip from coin to card could also be a result of increased safety concerns. More than one in three (36%) Australians believe that society would be safer if cash wasn’t around.
Andrew Cartwright, SVP and Country Manager, Australia, MasterCard, believes that the safety advantages associated with cards will play a big role in the adoption of a cashless society.
“Australians have long considered credit and debit cards a fast and convenient way to pay, but what we are starting to see is a real understanding of, and appreciation for, the safety benefits of cards over cash. Australians know that in the instance their wallet is stolen or lost, any cash is as good as gone. However, knowing they’re protected against any unauthorised purchases on their cards provides the peace of mind they need in an already unfortunate scenario.”
As the likelihood of a cashless country increases, businesses are urged to stay ahead of the curve, with one in three Australians (39%) believing retailers need to do more to embrace new payment innovations to help eliminate cash.
Cash-only businesses may have a longer way to go in the eyes of modern shoppers. Most Australians (89%) have negative perceptions of ‘cash-only’ businesses, associating them with being very small (70%), trying to avoid declaring income or paying tax (42%), and being unsophisticated (19%).
About the Research:
The study was conducted online during December 2015 using a sample of 1,005 Australians aged between 18-64 years old across Australia.
Virtual currencies (VCs) and especially their underlying technologies are a potentially important advance for the financial sector that could increase efficiency and financial inclusion, but can also serve as vehicles for money laundering, terrorism financing, and tax evasion. Achieving a balanced regulatory framework that guards against risks without suffocating innovation is a challenge that will require extensive international cooperation, says a new IMF staff paper, “Virtual Currencies and Beyond: Initial Considerations,” released by the International Monetary Fund (IMF) during the World Economic Forum.
The report provides an overview of virtual currencies, how they work and how they fit into monetary systems, both domestically and internationally. It discusses the potential implications of the technological advances underlying virtual currencies, such as the distributed ledger system, before examining the regulatory and policy challenges posed by VCs, in the areas of consumer protection, financial integrity (money laundering and terrorism financing), taxation, financial stability, exchange and capital controls and monetary policy. The paper also sets out principles for the design of regulatory frameworks for VCs at both the domestic and international levels.
As digital representations of value, VCs fall within the broader category of digital currencies (Figure 1). However, they differ from other digital currencies, such as e-money, which is a digital payment mechanism for (and denominated in) fiat currency. VCs, on the other hand, are not denominated in fiat currency and have their own unit of account.
High price volatility of VCs limits their ability to serve as a reliable store of value. VCs are not liabilities of a state, and most VCs are not liabilities of private entities either. Their prices have been highly unstable (see Figure 2), with volatility that is typically much higher than for national currency pairs. Both prices and volatility appear to be unrelated to economic or financial factors, making them hard to hedge or forecast.
Computing technology has made possible decentralized settlement systems built on distributed ledgers distributed across individual nodes in the payment system. Centralized systems have a master ledger keeping track of transactions maintained by a trusted central counterparty. In a distributed ledger system, multiple copies of the central ledger are maintained across the financial system network by a large number of individual private entities. The network’s distributed ledgers—and hence individual transactions—are validated by using technologies derived from computing and cryptography, most often derived from the so-called blockchain technology. These technologies allow a consensus to be achieved across members of the network regarding the validity of the ledger. This distributed ledger concept underpins decentralized VCs—for example the blockchain technology behind Bitcoin. The distributed ledger provides a complete history of transactions associated with the use of particular units of a decentralized VC. They provide a secure permanent record that cannot be manipulated by a single entity and do not require a central registry.
A key conclusion of the paper is that the distributed ledger concept has the potential to change finance by reducing costs and allowing for deeper financial inclusion in the longer run. This could be especially important for remittances, where transaction costs can be high, around 8 percent. Distributed ledgers can also shorten the time required to settle securities transactions, which currently take up to three days, as well as lower counterparty and settlement risks.
“Virtual currencies and their underlying technologies can provide faster and cheaper financial services, and can become a powerful tool for deepening financial inclusion in the developing world,” said IMF Managing Director Christine Lagarde, who presented the report at the World Economic Forum, in Davos, during the panel Transformation of Finance. “The challenge will be how to reap all these benefits and at the same time prevent illegal uses, such as money laundering, terror financing, fraud, and even circumvention of capital controls.”
Note: Staff Discussion Notes (SDNs) showcase policy-related analysis and research being developed by IMF staff members and are published to elicit comments and to encourage debate. The views expressed in Staff Discussion Notes are those of the author(s) and do not necessarily represent the views of the IMF, its Executive Board, or IMF management.
Ever since computers were first introduced into the retail banking system in the late 1950s, there has been the vision of a future world where cash is obsolete. The near death of personal cheques, increase in debit and credit card use, and innovations such as PayPal, Square, Apple Pay and Bitcoin, have led us to believe the cashless society is well within our reach.
But data from Retail Banking Research, one of the most authoritative sources in the area, suggests that even though cashless payments are growing rapidly across the world, hard currency remains resilient. This trend was corroborated by a study commissioned by the ATM Industry Association of a panel of 13 countries. It suggested that global demand for cash grew 4.5% between 2009 and 2013 (when the latest figures were available).
So 50 years into the journey and we are still not there yet. However, a number of innovations have taken place around the world. Here’s how different continents stack up.
Europe
One in ten card payments were contactless for the first time in 2015 in the UK. By making small payments easier and quicker, contactless marks a major threat to cash. London is also fast becoming the world’s fintech capital, despite having substantially fewer resources available for investment than the US.
Next summer Copenhagen will host Money 20/20, the world’s major annual event for emerging payment technology. It will be the first time the forum convenes outside the US, bearing witness to the increasing importance of Europe when it comes to innovation in payments and financial technology. In countries like the Netherlands there are cafes and even supermarkets that no longer accept cash.
Many have pointed to the slow death of cash in Scandinavia, but cash is unlikely to completely die out – few may develop a mobile app suited to the needs of refugee migrants there, for example.
North America
Despite playing host to the world’s top technology firms and research centres, the US lags behind when it comes to implementing some of this tech. Chip and pin payment cards were only launched in October 2015 and do not seem to have done well over the Christmas holiday season, with reports of large retailers bypassing card readers and going back to signatures. This might seem backward but it’s important to remember that chip and pin cards are as much a protocol to determine who will bear the cost of fraud as a security feature.
And, while the US has been slow to introduce chip and pin, there have been developments in smartphone payments. The bank JP Morgan Chase and retailer Walmart have both launched rivals to Apple Pay, which shows how retailers, banks and regulators are innovating to bring about faster payments and a potential cashless society.
Africa and the Middle East
The success of the mobile payments system, M-Pesa, in increasing financial inclusion in Kenya is well known, with the majority of the population able to transfer money using their phones, despite not having a bank account. And there has been similar growth of mobile payments in Botswana and South Africa. But Safaricom (the telecom company behind M-Pesa) has failed to replicate its model in neighbouring countries such as Tanzania. The jury is also out regarding the Cash-less Nigeria Project by its central bank, which aims to reduce the the amount of physical cash circulating in the economy.
Africa and the Middle East remain the areas with the lowest global numbers of adults with a bank account while MENA countries (as well as China and other Asia Pacific nations) have been and will continue to be the worlds’ growth markets for ATM manufacturers. This suggests the high use of banknotes in the everyday life of people in these regions.
Asia, Latin America and Oceania
In China, the mobile app WeChat is one to watch. WeChat, part of digital behemoth Tencent, has grown from its original service as a messaging app in 2011 to include cab-hailing, food-ordering and money transfers. WeChat ranks as China’s most popular app with 650m users and is used to send both RMB and cryptocurrencies like Bitcoin between users.
Technology as a promoter of financial inclusion is the name of the game in poor economies where the bottom third of the population hardly have any access to the financial sector and mobile money is seen as the potential solution. Chile is a notable example of successful government initiatives in this direction. But the one to watch is the Indian government’s drive to replace money with mobile payments on top of a growing private network made up of 140,000 private business and public sector bank correspondents.
The challenge for mobile money, however, is that it sits at the intersection of finance and telecommunication and so faces regulations from both. On top of that, India and other countries in Asia and Latin America have a significant number of transactions that take place outside the formal financial sector and typically, an over-regulated telecommunications sector. At the same time, those at the “bottom of the pyramid” are fearful of and distrust established financial institutions.
Australia offers a much brighter outlook. The introduction of contactless payment cards in 2010 has proven hugely successful and as a result plastic has significantly eroded the use of cash and ATMs. Indeed, a recent study by the Reserve Bank of Australia found that the use of banknotes and coins fell from 69% in 2007 to just 47% in 2013. That decline took place across all age and income groups, with people in rural locations more likely to be using cash than those in major cities.
While some countries have embraced mostly electronic forms of payment, this does not mean that others still using banknotes and coins are less efficient or backward as some might seem to think. Differences between countries and between rich and poor within them remain partly due to custom, culture and regulation. But also because new technology has failed to make its case to users.
There is more innovative technology looking for a market than consumers looking for alternative ways to pay. And there is nothing wrong with existing forms of payment – they, and cash in particular, work well in most countries, for most consumers, 99% of the time. Of course, people change their habits and financial technology start-ups may one day disrupt the status quo.
Authors: Bernardo Batiz-Laz, Professor of Business History and Bank Management, Bangor University; Leonidas Efthymio, Lecturer in Management and Strategy, Intercollege Larnaca; Sophia Michael, Languages Department Coordinator/Lecturer of English, Intercollege Larnaca.
Bitcoin enthusiasts have recently been roiled by claims that an Australian named Craig Wright and his deceased partner are the mysterious founders behind the cryptocurrency.
Of course, we’ve been down this path before. The New York Times, Fast Company, The New Yorker and Newsweek have all made similar claims about different people, only to be proved wrong. And last month, Wired – the magazine behind the most recent claim – said there are reasons to believe Wright is actually a hoaxer and not “Satoshi Nakamoto,” as the currency’s creator is known.
Regardless of whether the new claims are correct, it has resurrected a worry that has long plagued bitcoin users. Around one million bitcoins were mined early in the currency’s history and have never been transferred. Were they to be sold en masse, bitcoin’s value could drop precipitously, wiping out a lot of wealth and threatening its status as a reliable alternate currency, independent of banks and governments.
However, the reporting about Wright and the bitcoin businesses and trusts he has established – presumably for tax and secrecy purposes – reveals an even bigger threat to bitcoin users and other supporters of virtual currency: how will such currencies be treated for tax purposes?
This is a question I have been exploring for the last decade, both with regard to virtual currencies designed to be used solely online, such as for World of Warcraft, and those designed for use in the real world, such as bitcoin.
Currency or investment?
Bitcoins are created by a computer algorithm and are initially allocated through a process colloquially referred to as “mining.” Miners collect bitcoins by solving complex mathematical equations used to authenticate transfers and in so doing both bring more of the currency into the world and maintain the system.
Bitcoin users have a public key and a private key associated with the bitcoins they own. To effect a transfer, one must use the private key. However, transfers are recorded on a public “block chain,” which uses the associated public key.
This secure public record-keeping obviates the need for third-party intermediaries, like banks. While the world can see the public key and how many bitcoins are associated with it, the owner of the bitcoin can remain anonymous if he keeps his association with that key secret.
Approximately 15 million bitcoins have been issued to date, and they are currently valued at about US$430 each, for a total of approximately $6.5 billion. The algorithm is designed to generate 21 million bitcoins, and experts anticipate that the last bitcoin will be issued sometime between 2110 and 2140.
Bitcoin is designed to be used as a currency, though some hold it as an investment. The difficulty is that governments have taken a variety of positions on the nature of bitcoin for tax purposes.
For instance, some countries, including those in Europe, have classified bitcoin as a currency for consumption tax purposes, meaning that the various value-added taxes do not apply to bitcoin exchanges, while others, such as Australia, have not. Similarly, the U.K. treats bitcoin as foreign currency for income tax purposes, while the U.S. regards it as property.
Those who “mine” bitcoins will likely be subject to income tax on the value they receive under the theory that they are being compensated for validating bitcoin transactions and maintaining the block chain that records all transfers. But this is true regardless of whether bitcoin is recognized as a currency. In other words, they are not really mining and not subject to the complex rules governing mining operations. Instead, they are being compensated for services.
The difficulty arises when people try to spend their bitcoins, however acquired.
How cash transactions are taxed
Those who spend local currency, such as dollars (U.S. or Australian) or euros, do not report a gain or loss when they do so. For instance, if I buy a hamburger, I don’t have a gain or loss on the currency used, regardless of whether it has changed value relative to other currencies.
As the baseline currency, a dollar is worth a dollar, even though it may fluctuate against other currencies or be affected by inflation.
Foreign currency is different. If I buy a euro for $1 and spend it later, when it is worth $1.10, theoretically I have a $0.10 gain that I should be taxed on. Different countries have different rules, but in the U.S., taxpayers need not pay taxes on such gains if they are under $200 in a given year.
By refusing to classify bitcoin as a currency for income tax purposes (local or otherwise), tax authorities effectively treat bitcoins as any other property, meaning that those who buy items with bitcoins must report any gain on the transaction associated with a change in its value. That is, it is treated like an investment, regardless of how the owner actually uses it.
It is as if they sold their bitcoins for cash and then used that cash to make a purchase. Worse yet, if the bitcoin has gone down in value, taxpayers might not be able to deduct the losses, because they could be considered personal. Thus, anyone using bitcoin as a currency has to keep track of each bitcoin’s cost so that he can accurately calculate gain or loss.
This administrative task, combined with the potential need to pay income taxes, could make bitcoin too difficult to use as an alternate currency.
Wright’s woes
Wright’s tale of woe with the Australia Tax Authority (ATA) (revealed in a transcript made public as part of the effort to prove that he is Satoshi Nakamoto) shows how the decision not to classify bitcoin as a currency creates problems with a tax on goods and services (GST).
Among other things, Wright sought to create an exchange to buy and sell bitcoin. If bitcoin were considered a currency, such exchanges would be exempt from the GST, and the exchange could operate economically. However, if the GST applied to such transactions, as the ATA claimed, the exchange would be forced to purchase $1 of bitcoin for $1.10 (assuming a 10% rate).
In other words, if you use normal currency, it would cost you $1, but if you use bitcoin, it would cost $1.10. Bitcoin becomes a lot less attractive under those conditions.
To avoid this result, Wright and his lawyers established a number of offshore trusts and argued that, for many of the transactions the ATA was investigating, no bitcoin was actually transferred. Instead, the beneficial interests in the trusts, which were not subject to the GST, were transferred. The bitcoin itself was purportedly held offshore, and any transfer of the bitcoin or rights to it were outside the reach of the ATA.
The problem for tax authorities
It’s not clear whether such arguments would actually succeed, but they illustrate a real problem that intangible assets raise for both consumption and income taxes, especially for countries that use a territorial tax system (that is, one that doesn’t tax foreign income).
If assets are considered to be outside a given country, they will not be subject to that country’s GST or equivalent tax. Moreover, if the asset can be “wrapped” in a trust or other entity whose ownership interests are exempt from the GST, it can potentially escape tax even if it is held locally.
Similarly, if such assets generate income, for instance when they are bought or sold, under a territorial system, that income will be taxed in the country where the sale occurred.
It is not surprising that Wright established at least some of his trusts in known tax havens, such as the Seychelles. Even if his efforts to shield bitcoin from tax through these efforts succeed, they are far too complicated for the average user and will likely further impede bitcoin’s adoption as an alternate currency.
Bitcoin’s challenge
Much of the recent focus has been on whether Wright really created bitcoin and whether he is sitting on a hoard worth close to a half billion dollars, which could potentially destabilize the market.
However, the real threat to bitcoin and other similar products may come from a far more mundane source: the world’s tax authorities. Absent favorable rulings, every bitcoin transaction could generate both income and consumption tax liability, rendering bitcoin impractical as an alternate currency.
Sophisticated tax planning to avoid such outcomes might succeed but would make bitcoin harder to use.
Thus, while bitcoin was developed as a means to free individuals from the need to interact with third parties, including the government, it nonetheless needs governmental cooperation if it is to move from the fringes to the mainstream.
Author: Adam Chodorow, Professor of Law, Arizona State University
Niklas Arvidsson, a researcher in industrial economics and management at KTH, says that the widespread and growing embrace of the mobile payment system, Swish, is helping hasten the day when Sweden replaces cash altogether.
“Cash is still an important means of payment in many countries’ markets, but that no longer applies here in Sweden,” Arvidsson says. “Our use of cash is small, and it’s decreasing rapidly.”
In a country where bank cards are routinely used for even the smallest purchases, there are less than 80 billion Swedish crowns in circulation (about EUR8 billion), a sharp decline from just six years ago, when the total in circulation was SEK106 billion.
“And out of that amount, only somewhere between 40 and 60 percent is actually in regular circulation,” he says. The rest is socked away in people’s homes and bank deposit boxes, or can be found circulating in the underground economy.
The result of collaboration between major Swedish and Danish banks, Swish is a direct payment app that is used for transactions between individuals, in real time. The service’s direct collaboration with Bankgiro and Sweden’s national bank, Riksbanken, is a critical factor in its success.
But if Swish starts to be used on a larger scale and grows to include retail transactions and e-commerce, Arvidsson says it is likely the country’s entire payment system infrastructure will have to be revamped.
That may not be as prohibitive an idea as it sounds. Arvidsson says Swish is already revolutionizing the banking system, which itself is no stranger to bold digital projects.
With digital giro systems, early electronic payment services and other advances in online financial services, Swedish banks have been early adopters of advanced IT systems, he says.
“Combined with a strong IT sector, this has led to more competitive financial services in Sweden. The success also depends on the Swedish consumer tradition of welcoming electronic payment services.”
Besides simplicity and lower costs, digital payments also add transparency to the nation’s payment system. Several banks in Sweden already have 100 percent digitalized branches that will simply not accept cash.
“At the offices which do handle banknotes and coins, the customer must explain where the cash comes from, according to the regulations aimed at money laundering and terrorist financing,” he says. Bank staff are required to file police reports in response to suspicious cash transactions.
In spite its popularity, Sweden will still have to ensure that all people are able to participate in the new payment system, Arvidsson says. The transformation would present serious challenges for those who are unfamiliar with computers and mobile phones — mainly older people living in rural areas.
Other segments of the population likely to feel the impact are the homeless and undocumented immigrants. In a society without notes and coins, they will be even more at the mercy of government systems to survive.
Whether cashless societies spread beyond Sweden is another question. “Swish is a brilliant idea, but to introduce it internationally is a challenge, not least because it takes a long time to change other countries’ banking systems from scratch. But it is not impossible that a Swish-based banking revolution can also occur abroad,” Arvidsson says.
After failing to come to agreement with Apple to enable mobile phone payments, six of Australia’s biggest financial institutions this week signed on with Android Pay. The service will go live in Australia in the first half of 2016.
Both Android Pay and its competitor Apple Pay allow consumers to pay for purchases using a card-linked mobile phone by tapping their phone in the same way you would tap your card at the point of sale. The services also work with smart watch devices, and in the case of Apple Pay, by holding the fingerprint on the phone.
Apple Pay had first mover advantage in the mobile payments space, having launched in the US in October 2014 and then in Britain in July 2015, before entering the Australian market this November.
To achieve traction in the US Apple Pay relied on the major American payment card issuers, earning money by taking a slice of the interchange fees that American card issuers gained from merchants. Interchange fees in the US average out at about US$1 for every US$100 of transactions and Apple Pay is believed to earn about US15 cents on every US$100 of transactions.
Apple Pay had been asking for the same slice of the interchange fees that are earned by the card issuers in other countries. In Britain the banks were able to negotiate Apple Pay’s slice to a much lower fee, believed to be only a few pence per one pound transaction, partially because interchange fees in Britain are much lower than in the US. Apple Pay originally wanted the same 15 cents for every $100 spent on its platform in Australia. But Australia’s main banks would not agree to this, given interchange fees in Australia are on average 50 cents for every $100 spent.
Apple Pay boxed in
When Apple Pay finally launched in Australia it was in tandem with American Express, which at that time was not subject to the RBA imposed interchange fees that applied to MasterCard and Visa payment cards. Since then the RBA’s Review of Card Payments Regulation suggested bringing so-called American Express “companion cards” into the interchange regulatory fold. This would make them subject to the same interchange fee cap as MasterCard and Visa. This would help the RBA to achieve its aim of “competitive neutrality” between the various card schemes.
At first Apple Pay’s choice of American Express seemed like a good one. American Express has around 6.8 million credit and charge cards in circulation, of the total of around 42 million payment cards in Australia. But Apple Pay can only be used on American Express’s “proprietary” cards (not on its “companion cards”) and an RBA survey in 2014 found companion cards are now more widely held than American Express proprietary cards. So in reality Apple Pay can only be used on a minority of American Express cards in Australia.
And since American Express charges a higher average merchant service fee (1.7%), more retailers accept MasterCard and Visa. Small to medium sized enterprises are also less likely to accept American Express and this may prove to be an Achilles Heel for Apple Pay.
Deal breaker?
Imagine going into your local café to buy two coffees, using Apple Pay via your American Express card, say at $3.80 per coffee. Total cost to you $7.60. If the café charges a 2% surcharge for accepting American Express, then you will pay $7.75. Why pay 15 cents more, when you could use your MasterCard or Visa, credit or debit card? You can easily avoid the surcharge and still “tap and go”.
In Australia almost 70% of credit card transactions are now “tap and go”, and Australia is thought to be the world leader in the adoption of contactless payments. This is thanks to a simultaneous push to encourage merchants to use terminals that accept contactless cards and the willingness of the banks to issue these cards to customers. The “tap and go” functionality that Apple Pay offered as an innovation in the US was already a feature of the market here in Australia.
And despite initial enthusiasm for Apple Pay, persuading US consumers to switch from using physical cards or cash to using Apple Pay has been tough going. A recent survey found Apple Pay use was declining. Indeed shoppers used it on “Black Friday” (November 27, 2015) for only 2.7% of their transactions.
Australian challenge
In Australia, Android sales beat out Apple in the three months to October 2015, with Android operating system sales at 54.9%, compared to 37.9% for Apple’s iOS. So the decision by a group of Australian bank card issuers to go with Android Pay seems to make sense. ANZ Bank, Westpac (including Bank of Melbourne, Bank of South Australia and St George), Bendigo and Adelaide Bank, ING DIRECT, Macquarie Bank and the credit union payments provider Cuscal will be the first to offer eftpos, MasterCard and Visa on Android Pay from mid-2016.
Apple’s first mover advantage may turn out not to be so critical in Australia, but watch this space!
Author: Steve Worthington, Adjunct Professor, Swinburne University of Technology
ANZ today confirmed it will offer Google’s Android Pay to its customers allowing them to make contactless payments with their Android phone, after being named an Australian launch partner for the mobile payment platform.
By mid next year, ANZ debit and credit cardholders in Australia will be able to use Android Pay to make quick and secure purchases wherever contactless payments are accepted. Android Pay also allows for in-app payments as well as storing gift cards, loyalty cards and special offers.
ANZ Managing Director Products and Marketing Matt Boss said: “This is an important milestone in the evolution of the mobile payments landscape and Google’s decision to make Australia one of the first markets after the United States to implement Android Pay demonstrates how quick Australians adopt new technologies.
“Australians are already the highest users of contactless payments in the world and given the dominance of Android in the local smartphone market, it made sense for us to partner with Google on the introduction of Android Pay into Australia.
“Android Pay will provide our customers with a quick and secure way to make payments with their smart phone and we think it will have strong uptake given the ability to incorporate additional features such as gift and loyalty cards,” Mr Boss said.
ANZ also confirmed that it will be launching its own mobile wallet for Android in the first quarter of 2016, offering customers a choice of solutions.
More than 60% of all card transactions in Australia are now contactless and accepted across a network in excess of 70% contactless merchant payment terminals. For more information on Android Pay visit www.android.com/pay