We ran our regular live event last night. This is the high quality edited edition, including some behind the scenes footage.
We discussed our scenarios on property prices and other economic metrics over the next couple of years as well as a range of other important questions from the community.
The original recording of the pre-show, show and live chat is also available here. The formal show begins at 32:30.
We recently posted Out and About in Wollongong featuring the Jolly Swagman, in which we examined the state of the local economy. The show was supported by some excellent research from Mitchell Grande, a recent Graduate of Politics, Philosophy, Economics (Honours) at the University of Wollongong – concerned with Australian public policy, and especially energy policy. Today we provide additional context from his research.
His research involved three interviews across different professions, renamed for anonymity: Interviewee A, a former Development Assessment Officer in Wollongong for many years; Interviewee B, a non-governmental organisation Project Officer operating within Crown St Mall; and Interviewee C, an Economic Development Officer with the Council.
Behind these interviews is the background story
of Wollongong after the turn of the century. Pioneered by rezoning of
Wollongong’s inner-city industrial land, in favour of mixed-use residential
developments or shop-top housing, there has been a profound shift in the local economic
and labour market landscapes. Noticeably from our video, there is a lot of
development reinforced by lots of Council strategies. In times like these, it’s
worth getting on to the street to see behind the data and progress – and what
we found was interesting: things are bad, but things are better.
Interviewee A spoke of the 2009 changes in the
Local Environmental Plans (LEPs), which swung heavily toward shop-top
development, including the removal of height restrictions to quite unreal
limits. In their time, they approved four 10 to 30+ storey buildings in Wollongong
Central Business District (CBD), and particularly around Wollongong Station – but
few if any have come to fruition, due to the global financial crisis and also
the poor planning-related features of ‘the Dead Zone.’ As we saw, this area had
confusing commercial mixes like pawn shops and money stores, services and real
estate agencies, as well as a mix of poor parking and daggy takeaways. Being
the main in/out ramp of the station, foot traffic isn’t an issue – it’s just
all heading somewhere else.
The 2009 LEP changes led to a major imbalance
for local development, focusing on maximising residential construction and
returns. Most of all, the LEP held a “very confusing and convoluted floor space
ratio (FSR)” which favours commercial space but “which ‘Gong developers shy
away from.” Interviewee A, here, spoke to the uniformity of FSR as a state-wide
number given by the Department of Planning. This, not rates, is one major
reason for vacancies. These kind of planning controls have steered local cities
into densification, gentrification, and an expanding zone of unaffordability
through urban sprawl, visualised by ghost shops.
After
walking a few blocks toward the mall, noticeable changes in both vibrancy and
vacancy were apparent. More services, notably health and wellbeing, as well as
massage parlours and more cheap loans shops (for every one of those there was a
couple more vacancies). A diverse street, for sure. But whether these are real
drivers of economic growth, value creation, or just inelastic goods and
services is implicit. Among all else, this type of job mix reinforces
underemployment and poor wage conditions for the city.
The area between the Mall and the Dead Zone is hindered by the de-integration between these areas and the Hospital, having little draw in value and liveliness. As well, high running costs, high rents, low retail spending, and rising mortgage stress… these businesses would be betting heavily on new demand from the towers being built behind it. The story of de-integration between these areas is synonymous with the entire Wollongong local government area – albeit a much larger story – disjointed between education, health, metro, and recreation precincts.
For Interviewee B, the new retail segment of
Crown St Mall has been chancy. It serves its purpose as a hub for, say, going
to Chemist Warehouse or JB Hi-Fi, as well as having a food court and strip of
restaurants – where most, if not all, are either chains, franchises, or
commonplace brand names. This section has dramatically shifted the CBD’s centre
of gravity, with rare if any vacancies appealing to consumers. Foot traffic is
strictly to the centre (or the Mall), with people passing by proximate eateries,
bus stops, and many vacancies – whether these feet notice and buy from these
surrounds is another question. Interviewee B spoke to the ability of chains and
big box retailers to withstand higher rents and ‘cyclical’ lower sales than,
say, the local butcher who stuck it tough across from Coles.
Following
a pitstop at Wollongong’s big box centre, we finally ventured down Crown St
Mall. A perfect Spring day in the ‘Gong, with a foragers market spanning a
third of the way. For a midday Friday, it was plenty bustling. But the ground
floor and upstairs vacancies were pervasive, with one for sale or for lease
every few stores. In particular, the diversity of the store fronts was fairly
constrained to health services, global brands, banks and financial services, as
well as the tried and true café/bar.
Interviewee B works in the space between
government and landlords, seeking to fill Crown St Mall vacancies with ‘makers
and creators’ until the landlord finds a apposite tenant. These makers and
creators run on a continually renewing 30-day license, while the shopfront is
still advertised as for lease. Although not very well showcased in the video,
these spaces are filled with new ideas and tenants who are battling through the
local economic shift from traditional retail models. For these tenants, rents
remain high as much as turnover remains low: a recent fix of already poor
consumption hampered by online shopping and buy-now-pay-later services. In
short, it is important to keep the Mall vibrant with non-traditional stores but
“no way can [makers and creators] step into Crown St Mall on a full rental
lease…” averaging $1,500 per week.
This form of short-term leasing is, in my
opinion, successful insofar as it allows business who would otherwise shift
into the ‘burbs a chance at establishing customers and proficiency in a pedestrian
mall setting. It has successfully brought vibrancy to otherwise dingy spots of
the Mall, like Globe Lane; an impressive growth story. The main question, in
the long run, is the scheme’s sustainability and whether it can positively
impact wages or the local economy through a surge in value added or productive
activities. A very tall order.
Toward
the end of the pedestrian Mall, where the market had ceased, we stopped again.
The pattern of financial services and vacancies continued. Beyond the Mall
toward the beach, although not featured in the video, is an interesting few
blocks of many independent takeaway joints (bars, cafes, burgers), public
administration buildings, and spats of development. Of note, lots of recently
built shop-top housing is sparingly filled with ground floor tenants and is
adjacent to more under construction mixed-use buildings.
As spoken to in the outset, the LEP rezoning of the inner-city toward the mixed-use development model has severely jolted the labour market, favouring both services and residential construction over value-added or manufacturing businesses. The inner-city land which surrounds the mall once retained over 12,000 manufacturing jobs back in 2007-2008. Since, the sector has fallen to 6,000 employees (2017-2018). Importantly, this is a treble effect of rezoning pressuring SMEs out of the inner-city, as much as it is higher rents and growing specialisation of overseas low-wage competitors grounding out businesses.
Interviewee B has seen this all too often,
especially along Crown St Mall. SMEs are highly leveraged in personal debt and burdened
by cost of living pressures, reluctant to fully close and instead stay fraught
with affordability. Because of this, in their experience, tried ideas leave but
rarely relocate. And if they were to, it would be out of the inner-city over to
Fairy Meadow or Corrimal.
Interviewee C was well aware of the loss of
manufacturing jobs, reiterating the Council’s commitment to public and private
investment into office space, framing the opportunity to tap into the services
labour market. Equally, investment is being directed to ‘[meet] the demand of
inner-city living’ with shop-top housing increasing by 1,500 dwellings over
2016-2021. But glaringly, “the profitability and investment return of
residential development has far outweighed the commercial management of
development, leaving very little room for management.” It is intended that current
and future investment will positively serve the anchor tenants, which, on the
one hand, should be true as long as local population grows, and sustainable
businesses land a lease. Easily done, right? But as we know, the
ever-present question of demand and the ability to match is very uncertain.
Interviewee A believes the transition from
manufacturing (etc.) will continue ever onward toward a service-based economy.
Through such, they foresee more sociocultural flight, more commercial
shortfalls in transition, and more finance being tied into housing, rents and
accommodation. To stave off the current ‘feel’ of the ‘Gong, they suggest, “either
someone at UOW needs to create the next Google” or locals must have all their
needs localised and accommodated, meaning minimal commute times for work or
health related specialists.
Which brings us to Lang’s Corner, set to be a
10-or-so storey commercial office tower at the so-called end of the Mall.
Interviewee C strongly affirmed the need for high-quality office space as a
main driver of jobs growth. This goes with councils target of 1,050 jobs per
annum until 2030, by retaining local skills and accommodating those shifting
from Uni or primary industry, to become a ‘nationally significant city.’ Lang’s
Corner is a part of “30,000 sqm of new commercial space, including 16,500 sqm
of A-grade office space…” in the pipeline. Interviewee C then shared a number
of reports which reaffirmed their position about the economic health and needs of
Wollongong:
Knight Frank’s 2017 report said that Wollongong’s “A-Grade office vacancy rate
currently measures 8.5% (from 74,626 sqm total A-Grade stock) …” citing that
“vacancy will reduce significantly in early 2017 following the recent
announcement that the SES will move to the former ATO building.”
And then in their 2018 report that “[at] 10.6%, Wollongong’s office vacancy rate
is currently at its lowest level in five years, having declined from 11.2% in
January 2017…” and that “Limited leasing options are causing rents to rise…”
“…prompting the need for more office space in Wollongong to facilitate economic
development.”
The 2019 Office Market Report, published by the Property Council of
Australia, found that there is currently a shortage of office space in the city
centre – a much smaller zone than Knight Frank’s. Here, “the vacancy rate for
A-grade is low at just 1.4%.”
It was in that report that “Total vacancy
decreased from 10.6 percent to 10.0 percent in the year to January 2019; The
vacancy decrease was due to 2,518sqm of withdrawals; and Demand was negative
with -1,387sqm of net absorption recorded”
A Herron Todd White report found commercial vacancies “flat”, however,
held optimism going into 2020 due to a ‘recovering housing market’ and interest
rate cuts which ‘should stimulate retail spending’.
This report also profiled Wollongong as having
“Leasing conditions [which] have continued a long term trend of being static
given above average vacancy
rates and generally soft demand, while supply continues to be introduced to the
market given the large number of mixed-use projects completed in the Wollongong
CBD over recent times and with additional projects also being developed at
present…”
But importantly “There is no upward pressure
being placed on rental rates with conditions generally favouring tenants.” They
claimed that buyer demand does exist, however, had not shone through in 2019.
Interviewee A rejects the need for more office
space, rather “there is a good mix… it [demand] is just not really there.” As
well, “the vibrancy and feel of the place [in comparison to, say, the Shire
CBDs along the trainline] also isn’t there…” “it has its own feel.” Interviewee
A then went on to warn that current population and consumer issues, as well as
demand and ability issues, will maintain the commercial sprawl and only increase
vacancies and intimidate overindebted SMEs.
It appears that the real surge behind this demand/shortage of office space/scarce supply-induced rents is largely due to the residential development imbalance, in that Council has been ‘all in’ on housing speculation for some time, now requiring mammoth investments into commercial/office space. The frankly obtuse ratio of residential to commercial floor space has reduced local labour market diversity (i.e. losing manufacturing and primary industry, gaining services and food) in opting for shop-top developments. It is now vital, for the sustainability of the region, to catch up.
At the
close of the video, we stood beneath two new mixed-use towers of 22 storeys and
19 storeys, with another under construction down the road set to be 21 storeys.
The main questions which stuck with Joe and Martin were how the ‘Gong would
absorb this supply, especially given population growth of 0.8% and the current
macroeconomic conditions. Given the trend in local rents and consumer spending,
will the ground floors be leased? Because, as we have seen play out across
Australia’s junior CBDs, vacancies in newly constructed mixed-use buildings
have been ubiquitous, with high turnover of retailers going bust or relocating
out of mixed-use buildings, just to be replaced by ‘essential’ services. It is locally
apparent that landlords refuse to lower rents for non-service tenants, in order
to protect their loan-to-value ratios and avoid bank repayments.
It’s especially uncertain whether such an
increase in residential supply will depress local prices, maintain the 2018
highs to maximise developers’ return, or be taken by domestic market,
supposedly, upward. Council is fairly certain on developing more sooner,
stylised by a great deal of high-rise development. At present, Wollongong has
over 18 cranes: 8 were mixed-use residential (Parq on Flinders, Crownview
Wollongong, Signature in Regent St, Avante in Rawson St, Skye Wollongong,
Atchison St, and the Verge in Underwood St, Corrimal); 5 were residential
(Loftus, Beatson and Church streets, The Village in Corrimal); 3 were
commercial (Getaway, IMB Banks, Lang’s Corner); 2 at the University of
Wollongong, and 1 day surgery at Urunga Parade. Local construction is at a high
– only being beaten by Gold Coast with 29 cranes and Adelaide with 19 cranes
on the infamous Crane Index.
Given the palpable feel of vacancies on the
ground around these development cites, it seems that the area might soon be
flooded with mixed-use and commercial space at a highly inopportune time in the
market. It’s hard to tell whether the ground-level retail/commercial spaces of
these under construction towers can actually be filled – let alone sustained – by
their anchor tenants, or whether diverse business ideas (other than services or
cafes) can be sustained. Again, this is a treble effect of local consumers
preferring the brand name hard-top retailers, as well as online shopping and
buy-now pay-later services, which eat away at the turnover needed to sustain
the sticky high rents.
It seems we can only wait and see what will
amount of the ‘Gong’s residential and commercial mix. Of course, the current
lived reality in the local economy – slow income growth, high debt and mortgage
stress, wobbly house prices, as well as a retail recession, high rents, and collapsed
construction approvals – seems to imply one story, experience across Australia.
While optimistic advocates of the ‘build it and they will come’ mantra seem to
be telling us another.
AUSTRAC, Australia’s anti money-laundering and terrorism financing regulator, has taken Westpac to court, alleging the major bank violated anti-money laundering and terrorism regulation on over 23 million occasions. Via Australian Broker.
According to AUSTRAC CEO Nicole Rose, the decision to commence civil
penalty proceedings came on the back of a detailed investigation into
Westpac’s non-compliance.
The regulator has alleged Westpac’s oversight of its program intended
to identify, mitigate and manage money laundering and terrorism
financing risks was deficient.
AUSTRAC has found the failures led to “serious and systemic non-compliance” with the AML/CTF Act.
“These AML/CTF laws are in place to protect Australia’s financial
system, businesses and the community from criminal exploitation. Serious
and systemic non-compliance leaves our financial system open to being
exploited by criminals,” said Rose.
“The failure to pass on information about IFTIs to AUSTRAC undermines
the integrity of Australia’s financial system and hinders AUSTRAC’s
ability to track down the origins of financial transactions, when
required to support police investigations.”
Westpac allegedly failed to:
Appropriately assess and monitor the ongoing money laundering and
terrorism financing risks associated with the movement of money into and
out of Australia through correspondent banking relationships
Report over 19.5m International Funds Transfer Instructions to
AUSTRAC over nearly five years for transfers both into and out of
Australia
Pass on information about the source of funds to other banks in the
transfer chain, depriving them of information needed to manage their
own AML/CTF risks
Keep records relating to the origin of some of these international funds transfers
Carry out appropriate customer due diligence on transactions to the
Philippines and South East Asia that have known financial indicators
relating to potential child exploitation risks
AUSTRAC aims to build resilience in the financial system and ensure
the financial services sector understands, and is able to meet,
compliance and reporting obligations.
“We have been, and will continue to work with Westpac during these
proceedings to strengthen their AML/CTF processes and frameworks,” Rose
said.
“Westpac disclosed issues with its IFTI reporting, has cooperated
with AUSTRAC’s investigation and has commenced the process of uplifting
its AML/CTF controls.”
Westpac is a member of the Fintel Alliance, a private-public
partnership established by AUSTRAC to tackle serious financial crime,
including money laundering and terrorism financing.
The use and regard to expenditure benchmarks is “an area that is ripe for further guidance from ASIC”, and will be a focus of the updated RG 209 guidance next month, the financial services regulator has suggested. Via The Adviser.
Speaking at the parliamentary joint
committee on corporations and financial services hearing on its
oversight of the Australian Securities and Investments Commission (ASIC)
and the Takeovers Panel on Tuesday (19 November), chairman James
Shipton and commissioner Sean Hughes revealed some of the specific
issues that will be addressed in its upcoming revised guidance on responsible lending.
The chair told the parliamentary
joint committee that there was a need for “more contemporaneous”
guidance around responsible lending, particularly given the increasing
number of online lenders, the upcoming open banking scheme and increased
data, the evolution of business practices, updates to technology, and
automatisation of systems.
Commissioner Hughes elaborated that
the “greater use of technology and technological tools to verify borrow
information in real time” and have it “fully verified using technology
solutions within 58 minutes” was an advancement that was not available
when the National Consumer Credit Protection Act(NCCP) was written 10 years ago.
Another area that required updating was around expense benchmarks used to verify borrower expenses – such
as the Household Expenditure Measure (HEM) – particularly given the
fact that some categories of expenses are not included in HEM, such as
certain medical costs, superannuation contributions and mortgage
repayments.
Commissioner Hughes said: “We are not
requiring lenders to scrutinise how many cups of coffee you are having,
whether you are going to an expensive gym and all those things. That is
not what our guidance requires.
“What our guidance is suggesting (and I emphasize suggesting)
is that lenders could have regard to unusual patterns and expenditure,
which take a borrower outside normal patterns for that person.”
He continued: “There are some
categories of expense that require a lender to go above and beyond the
standardised benchmark. So, this is something we’ve recognised through
the consultation process that we have undertaken. It’s been something
that all the submissions have commented on, and we think it’s an area
that is ripe for further guidance from ASIC.”
Mr Hughes later told the committee that another area ASIC will be “zeroing in on” will be the level of enquiries needed for refinances, among other activities.
He said: “[W]hat we do want to
preserve, as part of our guidance in the next version, is the concept of
scalability. And this is something that other submitters [to the
consultation] have commented on as well.
“So for instance, if I use the
example of a borrower who is seeking to refinance an existing loan that
retains the same overall credit headroom – perhaps swapping out another
security, taking advantage of lower interest rates – we would say that,
if all other things haven’t changed and the borrower’s
capacity to repay the loan remains the same and their income seem
stable, that would not require a lender to do the forensic detailed
examination of how many cups of coffee, or gym memberships, etc., they
have that might be required in other instances.”
Other areas that the new guidance
will reportedly clarify include detailing situations where the
responsible lending guidance does not apply (such as small-business
lending) as well as when the guidance does apply outside of mortgages
(such as for credit cards and unsecured personal loans).
However, Mr Shipton emphasised that ASIC’s
new guidance will be “principles-based” rather than dogmatic, and
“provide discretion by financial institutions and lenders, to be able to
exercise their good professional discretion in determining these
areas”, given that there is “always going to nuance” and “unique
situations” in providing finance.
He continued: “There will never be able to be a set of rules or guidance written which will be able to precisely convey and allow for every precise circumstance. That’s why principles-based guidance is important. That’s what we’re going to, that’s what we’re going to be aiming to do.”
The New Zealand Reserve Bank has increased its supervisory monitoring of the Bank of New Zealand (BNZ) and applied precautionary adjustments to its capital requirements following the identification of weaknesses in BNZ’s capital calculation processes.
BNZ identified a number of
errors while undertaking a programme of remediation, which began in early 2018
and is expected to continue into 2020. These included three capital calculation
errors, which resulted in misreported risk weighted assets over a number of
years.
It is now required to
increase the risk weight floor of its operational risk capital model from $350
million to $600 million capital. The $250m increase is a supervisory capital
overlay.
The Reserve Bank requires
banks to maintain a minimum amount of capital, which is determined relative to
the risk of each bank’s business. BNZ has not been in breach of minimum capital
requirements at any point.
“However given the
likelihood that further compliance issues will be discovered during the review
and remediation, the Reserve Bank regards a precautionary capital adjustment as
prudent,” Deputy Governor Geoff Bascand says.
In 2017, the Reserve Bank
conducted a review of bank director attestation processes and noted that many
banks were attesting to compliance on the basis of negative assurance, ie they
did not have evidence to suggest that they were not in compliance.
Breaches are now being
identified as banks review their governance, control and assurance processes
and move from a negative assurance to a positive evidence-based assurance
framework. Over the past year, a number of banks have disclosed breaches of
their conditions of registration, Mr Bascand says. Many of these have related
to errors in the calculation of their regulatory capital or liquidity which, in
some cases, have gone undetected for a number of years.
“We are reassured by BNZ’s response to the issues along with the independent oversight from PWC,” Mr Bascand says. “BNZ has committed to providing the Reserve Bank with regular and timely updates of the details of issues as they are discovered and the remedial activity as this work progresses. “The additional capital overlay will be removed when remediation is complete. It is the Reserve Bank’s expectation that the current review will identify all outstanding compliance issues and potential breaches.”
Takeovers
of smaller rivals by digital platforms, including their data sets, may
pose a threat to consumers’ choice and privacy, said ACCC Chair Rod
Sims.
“Few consumers are fully informed of, nor can they effectively control, how their data is going to be used and shared. There are further concerns when the service they sign up to is taken over by another business,” said Mr Sims.
Mr Sims raised these issues in relation to Google’s recently announced proposed acquisition of Fitbit.
“The change in data collection policies, when a company like Fitbit
transfers its data to Google, creates a very uncertain world for
consumers who shared very personal information about their health to
Fitbit under a certain set of privacy terms,” said Mr Sims.
At the time of Google’s acquisition of DoubleClick, DoubleClick
reportedly denied that the data it collects through its system for
serving ads would be combined with Google’s search data. Eight years
later, Google updated its privacy policy and removed a commitment not to
combine Doubleclick data with personally identifiable data held by
Google.
When Facebook acquired WhatsApp, Facebook claimed it was unable to
establish reliable matching between Facebook users and WhatsApp users’
accounts. Two years later, WhatsApp updated its terms of service and
privacy policy, indicating it could link WhatsApp users’ phone numbers
with Facebook users’ identities.
“Given the history of digital platforms making statements as to what
they intend to do with data and what they actually do down the track, it
is a stretch to believe any commitment Google makes in relation Fitbit
users’ data will still be in place five years from now.”
“Clearly, personal health data is an increasingly valuable commodity
so it is important when consumers sign up to a particular health
platform their original privacy choices are respected and their personal
data is protected even if that company is sold.”
Research from the ACCC inquiry showed around 80 per cent of users
considered digital platforms tracking their online behaviour to create
profiles, and also the sharing their personal information with an
unknown third party, is a misuse of their information.
Facebook’s recent announcement of its planned offering of a
cryptocurrency Libra is also a potential cause for concern, said Mr
Sims.
“Here we have an organisation, whose lifeblood is to monetise data, getting into the financial services industry,” said Mr Sims.
“A lack of clear information about how their data will be handled
reduces consumers’ ability to make informed choices based on that data.”
“During our DPI we found a lack of consumer protection and effective
deterrence of poor data practises have undermined consumer’s ability to
choose products.”
“Vague, long and complex data policies contribute to this substantial
disconnect between how consumers think their data should be treated and
how it is actually treated,” said Mr Sims.
“Transparency and inadequate disclosure issues involving digital
platforms and consumer data were a major focus of our Inquiry, and
remain one of the ACCC’s top priorities.”
According to an article in the New Daily today by Samantha Maiden, “Families would be able to claim child care costs of up to $60,000 a year as a tax deduction under a proposal to be launched by Liberal MP David Sharma on Tuesday”.
However, the biggest benefits go to families with a combined income
of $280,000 a year or more who could slash their combined taxable income
to $220,000.
Under the proposal, a family that could afford to
pay a nanny $60,000 a year could split the cost 50:50 between two
working parents as a tax deduction.
Each parent would then be able to reduce their taxable income by $30,000.
The Productivity Commission has previously recommended against making child care costs tax deductible, on the basis that it is not an effective means of support for lower- and middle-income families.
The article also features modelling by Dr Ben Phillips.
He found the policy would leave more than 205,000 households better off, representing one in five of households with children.
The average couple with children would be $618 per annum better off.
“Although households in the top quintile of the income distribution benefit the most on average with an average benefit of $1080 per annum, those in the second quintile (the bottom 20 per cent to 40 per cent of the income distribution) are on average $626 per annum better off. This represents a 1.9 per cent increase in disposal income,” the report states.
Underestimating the appetite of premium quality borrowers has led to a revenue downgrade for fintech business lender Prospa and a 28 per cent reduction in its share price. Via InvestorDaily.
Prospa
shares crashed 27 per cent to a record low of $2.80 on Monday morning
following the release of the group’s trading and guidance update.
Prospa
has revised its revenue forecasts down by 8 per cent to $143.8 million
from the $156.4 million as advertised in the company’s prospectus.
Prospa floated on the ASX in June with an IPO price of $3.78 and rallied
almost 20 per cent in day of trading, lifting the company’s market cap
to $720 million.
However, following this week’s trading update,
the company is now valued at $450 million. Sales and marketing expenses
are forecasted to be $80.1 million for the calendar year, up 5.5 per
cent from the $75.9 million forecast in the prospectus.
EBITDA is forecast to take a 62 per cent hit from $10.6 million to $4 million.
Prospa
stated that the downward revision to its revenue predictions is largely
due to its “premiumisation strategy exceeding our forecast”.
Premiumisation is traditionally a strategy employed by companies to make
consumers pay more for a product by promoting its exclusivity. But for a
small business lender like Prospa, premium customers are actually less
profitable.
“While we continue to grow our lending to all credit
grades, we are seeing increased appetite for our solutions from premium
credit quality customers who pay lower interest rates over longer
terms,” the company said.
Prospa said its strategy to optimise
its cost of funding has facilitated lower rates for customers and
broadened its customer base and appeal – allowing the company to tap
more of the $20 billion addressable market.
“The introduction of a
new rate card in early April was more successful than anticipated, with
approximately 43 per cent of Prospa’s portfolio now represented by
premium customers,” the company said.
“The evolution in book
composition towards premium grades has led to a short-term impact on
revenue, despite the positive impact premiumisation has had on market
penetration, operating leverage, funding diversity and portfolio
resilience.”
Lending rates to premium customers are lower than the
average book rate and the loan duration is longer. In the four months
to 31 October 2019, the average simple interest rate on Prospa’s book
has adjusted to 18.5 per cent compared to the prospectus forecast at
18.9 per cent and average loan term has increased to 14.6 months
(Prospectus at 14 months).
Early indications are that the static
loss rates in the growing premium section of our loan book are well
below 4 per cent, which is the bottom of the risk appetite range.
Greg
Moshal, co-founder and joint CEO of Prospa, admitted that the lender is
experiencing some short-term impacts on its forecasts, but said he
remains confident Prospa has the right growth strategies to deliver
long-term shareholder value and solve the funding challenges of small
business owners across Australia and New Zealand.
“Originations
are growing,” he said. “Portfolio premiumisation means a higher quality
loan book and lower rates and longer average terms for our customers.
Early loss indicators continue to improve and we expect to continue to
invest in new products, sales and marketing.”