Uber drivers stuck in legal limbo as US labor laws fail to keep up

From The Conversation. Uber’s arm’s-length relationship with its drivers just got a bit closer after the California Labor Commission ruled that one of the ride-hailing company’s motorists in San Francisco is an employee, not a contractor, as it contends.

re Uber drivers employees or just contractors? Reuters

This is a big deal because the rights of Uber drivers depend sharply on whether they are deemed employees or self-employed independent contractors hired for particular jobs. By extension, the success of Uber’s business model may hinge on the question as well, but that’s for another article.

If they are employees, a litany of rights and requirements go along with it. They have a right to form a union, they must be paid minimum wage, they must be paid extra for overtime hours, their federal taxes must be withheld, Uber is liable if they hit anyone or anything, and Uber may not discriminate among drivers on the basis of race, color, religion, sex, national origin, age or disability.

But if they are self-employed, Uber may owe them nothing, except what it explicitly promises in the contracts it drafts.

Courts have given mixed rulings on the issue as more workers have been labeled “self-employed contractors” by companies eager to cut costs, a trend accelerated by the rise of the on-demand economy of companies that quickly provide goods and services. Part of the problem is that independent contractors fall into a hole in labor laws, one that could be filled by taking a page from our northern neighbors and creating a new class of worker: dependent contractors.

Merely a facilitator

Uber maintains that it is merely a software company that facilitates deals between customers and drivers. While the courts have generally been skeptical on this point, if Uber manages to win this argument, it would not be an employer at all – at least as far as the drivers are concerned.

Uber would not have to recognize a drivers’ union. So-called unions in which independent contractors fix their compensation normally fall outside of current labor laws and violate antitrust laws. Nor, if drivers are self-employed, would Uber be liable for their accidents, or owe them any particular level of compensation.

Employers naturally like to claim that the individuals who perform services for them are self-employed. But courts have been pushing back against these claims.

Let a jury decide

In May, a judge refused to dismiss a class action by Uber and Lyft drivers in San Francisco complaining of Uber’s treatment of their tips, saying it should be up to a jury to determine whether the drivers were employees or self-employed.

A few weeks ago, a federal appeals court similarly argued the determination should be left to a jury when it reversed a lower court’s ruling that FedEx drivers are employees. The judges said it was unclear whether they were. Last year a different federal appeals court found instead that FedEx drivers are its employees.

Other courts have been more forceful in favor of certain classes of workers that have slipped between the cracks. A federal judge in New York found that production interns on the set of the movie Black Swan were actually employees of both the production company and of Fox Searchlight Pictures.

And most recently, the California Labor Commission ruled last week that an Uber driver was an employee, not a contractor. Uber, while insisting the ruling applied to only that individual driver, is appealing.

The commission found that Uber is “involved in every aspect of the operation,” a sharp turnaround from the same agency’s ruling in 2012 that deemed an Uber driver an independent contractor.

Who’s in control

Such rulings are normally highly fact-specific. The basic legal approach to the question of employee status looks to who controls the means and manner of work. There are some interesting variations among the states, but they all – including federal statutes – look mainly to this question of control.

This is not a very clear test, and it would be impossible to find any labor relations expert who would defend it as a general approach. The Supreme Court has noted that the line between employee and independent contractor “can be manipulated largely at the will of” the employer, and is often a “very poor proxy for the interests at stake.”

The two decisions that found that Uber is, or might be, its drivers’ employer, rested on the tech company’s control of hiring, rules of driver conduct, restrictions on drivers’ ability to solicit other work and ability to terminate drivers at will. In some other ways, however, Uber drivers do control their work; they own their own cars and pick their own hours, for example.

More legal wrangling ahead

The latest decisions are invitations for future litigation. They do not settle the legal question permanently.

If you were Uber, you would not immediately begin treating drivers as employees, withholding taxes, paying back taxes, purchasing employment practices liability insurance and filing W-2 forms. You would be more likely to relax your control of drivers in minor ways, and then invite them to litigate again.

Uber might, for example, drop its rules over which radio stations drivers can play in their cars, permit drivers to hand out business cards, and then insist that now the drivers were actually self-employed.

The labor laws of Canada, Sweden and some other countries recognize a category called “dependent contractors.” Such workers are self-employed for some purposes, say tax administration. But if their livelihood depends on the richer entity that hires them, then that entity is bound by labor laws when it administers tips, or compensation.

Creation of such a category by US state legislators, or by some future Congress capable of legislation, would be highly desirable. It has been reported that tech companies are enthusiastic about the idea of creating such a category, though there is much hard work ahead in working out the details.

It would recognize that Americans are committed both to the creation of new ways of working and, at the same time, to the proposition that the powerful must not be permitted to exploit people whose services are integral to their businesses.

Author: Alan Hyde, Distinguished Professor of Law and Sidney Reitman Scholar at Rutgers University Newark

Getting The Right Results From Social Media Strategies

We have had the opportunity to work with a number of Australian companies, helping them to understand the true potential of social media. From our surveys we know consumers are migrating fast, many companies are slow to follow. Standing back, many of the players we have engaged with recently had two common issues. First, they felt in their gut there was unharnessed potential in social media, and second they did not know what that leverage point might be. We would also observe, quite often the business leaders we were engaging with were not themselves very active social media users. So we initially immersed them in social, including customer comments from our research.

Our approach boiled down to starting by uncovering what objective the business has – or should have – for their social media. More than half thought it was no more than a brand or marketing channel (and indeed commonly they were frustrated with their presence and saw it as a necessary evil, rather than an opportunity). We then moved the conversation on to explore how both sales and service could be impacted via social, and demonstrated that rather than being a side issue, it had the potential to be integrated into overall strategy and business process. To be clear, social is more than just a communication or marketing tool. Platforms like Twitter offer the potential for customised – perhaps one to one conversations with customers, and are ideally placed for customer service and fulfillment as well as marketing and brand awareness.

There are some good examples of leveraging social right, and DFA likes Twitters case study pages as a way to stimulate ideas. The financial services examples can be found here. From startup Acorns, to Paypal, Visa, ING and Money Supermarket, each has a detailed description of what they did, and how they did it. Here are a few extracts. You should read the extended case studies on their site.

@Acorns wanted to reach a mobile-first audience and drive downloads of its new app. The @Acorns app connects to your credit and/or debit cards and automatically rounds up the change from everyday purchases into any one of five investment portfolios, depending on risk.  Leveraging Twitter’s mobile app promotion and a focused targeting strategy helped the brand surpass its acquisition goals within the first 90 days of the campaign launching. @Acorns was able to monitor performance in real time and optimize creative instantly to connect the messaging with the right audience at the right time.

Acorns on Twitter success

@INGBankTurkiye advertises weekly special loan offers through ‘Survivor Turkey’ TV broadcast sponsorships. The bank wanted to use this partnership to generate mass engagement, increase loan consideration and acquire more customers. @INGBankTurkiye created an integrated marketing campaign around the ‘Survivor Turkey’ sponsorship. During the May 26 broadcast, it announced on TV and Twitter that consumers could tweet their way to lower interest rates. The announcement was followed by the Promoted Trend #Uptomytweet, giving consumers the opportunity to reduce the interest rate on loans from 0.88% to 0.48% by tweeting with the hashtag during an episode of ‘Survivor Turkey.’

With mobile phones playing an ever-increasing role in Australian life, @PayPalAU wanted to raise awareness of its digital wallet app. With it, users can order ahead at cafes, pay for a taxi or send money to a friend anywhere in Australia. To increase app downloads, @PayPalAU wanted to engage savvy smartphone users with an offer they couldn’t resist: free coffee. @PayPalAU offered to buy Sydneysiders a free coffee when they used the PayPal app on Monday 19 May. The offer was valid at over 200 cafes across Sydney. @PayPalAU targeted inner-city trendsetters who Tweeted about coffee, using Twitter as its direct response mechanism. Promoted Tweets with links to the PayPal app download raised awareness of the ‘Free Coffee’ event, which was further amplified across radio, email, outdoor advertising, direct mail, SMS marketing and online platforms.

@MoneySupermkt was planning the launch of a new TV ad in which satisfied customer Dave shows off his ‘epic strut’ after saving money on his car insurance, and celebrity Sharon Osbourne (@MrsSOsbourne) appears impressed by his moves. The brand aimed to maximise interest and conversation around the ad and its @MrsSOsbourne connection. To support the launch of its #EpicStrut ad, and then to maintain the ad’s momentum, @MoneySupermkt planned a four-phase campaign on Twitter. A ‘teaser phase’ sparked intrigue across a wide audience in the 24 hours pre-launch, as Promoted Video of reactions from extras in the ad drove reach and engagement.

Canadians tend to use credit to pay for more established categories like Travel and Dining. Visa Canada (@VisaCA) wanted to encourage cardholders to use their Visa cards more often on Everyday Spend categories (groceries, gas or quick service restaurants) and grow its core business. @VisaCA made up the name “smallenfreuden” to mean using your Visa card for everyday purchases and started a conversation on Twitter around this behavior in three phases. To build curiosity, the brand launched the @smallenfreuden Twitter account and an unbranded teaser campaign centered around the hashtag #smallenfreuden. Billboards around Canada popped up with the question ‘Do you #smallenfreuden?” Similarly mysterious ads across digital sparked online buzz. They pointed to a YouTube video explaining smallenfreuden combines the English word ‘small’ and the German word ‘freuden,’ which translates into ‘joy of the small.’ A week later, the brand launched the @VisaCA handle and revealed its role behind the mysterious teasers with the Promoted Trend #smallenfreuden. Promoted Tweets associated with the Promoted Trend featured embedded rich media. The video content showed the benefits of paying for small purchases like a drink at a hockey game with a Visa card.

 

Online Business Activity Rises – Revenue Was $216 Bn Last Year

The recent ABS data relating on online business shows that whilst the total number of active businesses fell, online revenue grew by about 8%, compared with 4% the previous year. The number of firms fell from 770,000 to 757,000 (reflecting tough trading conditions, see our SME surveys). However overall internet generated income rose from $246 billion to $267 billion, which is about 15% of GDP.

Collection of data included in this release was undertaken based on a random sample of approximately 6,640 businesses via online forms or mail-out questionnaire. The sample was stratified by industry and an employment-based size indicator. All businesses identified as having 300 or more employees were included in the sample. The 2013-14 survey was dispatched in late October 2014.

OnBusiness2014The survey shows a significant rise in a social media presence up 18%, but this compares with a massive 44% increase in the prior year. We also see a rise in orders placed via the internet (up 4%), and fulfilled via the internet (up 10%). Almost all firms have broadband access.

OnBusiness2014-1Finally, average annual income for a small firm was more than $4,000, compared with a medium firm of $17,000. Larger firms generated more income, and the four largest employers generated on average $3.6 million.

OnBusiness2014-2 Commerce through the internet is both mainstream, and likely to grow further, supported by the deeper penetration of smart phones and tablets, which enhance customer convenience, and innovation in terms of products and services. See our recent post. Many firms now see online as just another channel to market, but there are industry variations.

OnBusiness2014-3We see, for example that Information, Media and Telecommunications are some of the most active, whilst in finance and insurance, only 60% have a web presence, and 30% have a social media presence.

Apps Drive a Revolution in Digital Banking

Given the massive rise in mobile and tablet use, the role of finance related apps is changing. Whilst most of the major banks in Australia offer some basic functionality, its mostly a version of internet banking, or payments. Yet there are examples of apps which are much more aligned to specific customer groups, and frankly much more sophisticated in terms of function and form. Banks need to take their apps strategy up to the next wave of innovation if they are to build sustaining relationship with digital banking users. We think the future is based on form and function, and needs to be tailored to specific customer segments and their specific needs.

To illustrate this, today we look at a few of the apps out there available in the USA, and some of which which may be coming here. The examples are more to stimulate thought and illustrate the underlying thinking. We are not necessarily advocating these apps, but we think they illustrate digital disruption in play.

The first is Qapital  which says “is the everyday banking service that helps your money go further”. The Swedish startup launched its saving service in March to consumers save for big-ticket items and trips. American users can set up separate FDIC-insured Qapital-branded savings accounts into which they can automatically drop money from their existing bank accounts.

Save automatically using rules

Essentially, the app allows a user to set up rules to turn almost any activity into a savings trigger. These rules could include one that fines you when you indulge (e.g. each time you buy a cream cake), round up transactions and sent the odd cents to a savings account, or create a budget, and if you come in under, the balance is sent to savings.  They also add IFTTT (If This Then That) functionality. With this you can set up savings triggers to automatically put money toward savings goals every time you buy from a nominated store, Starbucks or walk another kilometer, or almost anything you want. They even can link it to a Twitter #tag, or a particular weather forecast. Essentially you set the rule, set and forget, and the savings accrue. “There are almost 200 IFTTT channels to choose from, with thousands of triggers and actions. Make your Qapital savings deposits trigger something fun, or turn a tedious chore into a chance to pay yourself for your trouble. Make your own recipe or check out some of our favorites”.

Going forward, Qapital have plans to partner with Intuit (which makes the finance software behind Quickbooks), which will expand Qapital’s dynamic IFTTT recipe features to users with accounts at over 20,000 smaller banks across the U.S. and by the end of the year, Qapital will release its own branded Visa debit card through the bank that backs all Qapital accounts, the Iowa-based Lincoln Savings Bank.

This is an example of “Gamification” – the application of game mechanics to non-gaming tasks. These mechanics may include leaderboards, points, badges, rankings, specific goals, and rewards (either real or imagined). The overarching concept behind gamification is that it provides someone incentive to do something they otherwise might not do. It turns work into a game, something boring into something fun. Some customers just love it – others will hate it!

Another app example is LevelMoney. The app can connect to a users bank and any other credit cards – they have more than 18,000 financial institutions – and users also input data such as income, bills, and how much you want to save each month. The app calculates a cash balance you can safely spend each day.

Its big on spending tracking an budgetting. It can also automate payments. Its like a personal finance assistant.

Another example is Digit. This app connects to your transaction account, and when there is sufficient money in the account transfers a small amount to a savings account, every few days. Its not like a regular monthly savings plans, it responds to whats happening in the account. When needed a user can request the savings back, and it will be returned in 24 hours. It guarantees never to over-draw your transaction account. Digits communicates with you mostly via text message.

Finally, there is Acorns, which is a financial service that allows users to invest money from a mobile phone.  Acorns Grow Inc. was founded in the United States of America in 2014. Now Acrons plans to commence beta testing in Australia in the third quarter of 2015 with the final Acorns product going live in February 2016.

Acorns helps users proactively invest. The app can round up each of your credit, debit or bank transactions to the nearest dollar, and invest the change into a choice of five diversified portfolios. Simply connect a credit card, debit card or a bank account, and tell Acrorns about yourself. You then select a portfolio based on your own investment goals and the amount of risk you’re comfortable taking. There are no account minimums, no commissions, and fractional investing so even small balances are fully invested. All this via your mobile phone which makes it easy to fund and track your investment account. Acorns is currently available for iOS 7 and 8 and android device running 4.1 and higher. Acorns will also be available via a Web application which will also be launched at the same time as the mobile device.

It worth noting that you can not opt out of any of the ETFs in Acorns’ portfolios, nor of the stocks or bonds of which the ETFs are comprised. You also do not have the option of choosing to invest in any other stocks, bonds, Bitcoin, or other securities through Acorns. There are however multiple ways to fund your Acorns account:

  • Lump Sums: You may add or withdraw money by entering any desired amount on the Deposit/Withdraw screen. There are no fees for depositing or withdrawing money.
  • Automatic Investments (Recurring Deposits): You may set up recurring deposits on a daily, weekly, or monthly basis. Select the amount of money you wish to invest regularly, and then choose the desired time period.
  • Round-ups: You may link your spending bank accounts (credit or debit card) and then round up the virtual change from every transaction. These round-ups can then be manually or automatically moved into your Acorns account.

This can take 5-7 business days to process before the funds become available in your nominated bank account. It can take 1-3 business days for funds transferred to your Acorns account to become available to invest. These funds will be shown as “pending” during this time period. There is currently a daily deposit limit of $10,000. You can withdraw any amount from your balance at any time. Acorns Grow Australia Fund is a registered managed investment scheme (MIS) and regulated under the Australian Securities & Investment Commission (ASIC).

You can monitor your spending through the app and website, allowing you to spot investment opportunities. To access this, you‘ll need to provide your online banking login information. However, this information is not stored and is not viewable by Acorns—it’s simply used to import your spending activity. This will not enable money to be transferred from your bank account.

As cash becomes quaint, are ATMs on path to obsolescence?

From The Conversation. Before the advent of the internet, the greatest gain in customer convenience within retail banking came from the creation of automated teller machines (ATMs).

Is it time for the ATM’s requiem? Old ATM via www.shutterstock.com

ATMs led to significant advances in how customers access financial services because – coupled with the direct deposit – they freed workers from so many routine tasks. No more depositing a paycheck in person, inquiring about balances or paying utilities solely during banking hours. ATMs enabled impromptu dinners and last-minute shopping over the weekend.

But now that we have so many other alternatives to fulfill our banking needs – we can deposit a check with a snap from our smartphones – do we really need ATMs? Why do we require physical cashpoints given that mobile payments and e-commerce continue to grow, heralding the “death of cash”?

Claims that the ATM is a passing technology are almost as old as the idea of a cashless society, and for a variety of reasons it’s probably premature to predict its demise.

The rapid embrace of the digital and resistance to the traditional by today’s youth may eventually bring about the ATM’s end, but for a long time to come, the ATM will likely remain central to our relationship with money.

Slow pace of change

First off, banknotes and ATMs are two of the most ubiquitous products in the world. Whereas banknotes have social meaning, cashpoints recede to the background of everyday life. Most urbanites typically stick to the same three to five cash machines for most transactions.

Banknotes and coins still represent 9% of the eurozone’s economy and 7% in the US, according to the Bank for International Settlements. Even in almost cashless Sweden, cash still makes up 3% of the economy.

Secondly, people like the freedom to choose between alternative payment options. So even as we use smartphones more often to make purchases at the grocery store, credit cards are still how we buy most things online, and we keep cash in our wallets for smaller items.

Thirdly, changes in retail payments have proven to be very slow rather than disruptive, and their path differs from country to country, suggesting it’ll be a while before the ATM is displaced.

To illustrate this long-winded process of innovation, consider that the first cash machine emerged in 1967, yet the device became mainstream only in the 1980s.

Today, most of the 2.6 billion bank ATMs currently in operation still run on Windows XP – an operating system Microsoft stopped supporting last year. The industry plans to upgrade and even make the switch to non-Microsoft systems, but that change may not take place until around 2020. That’s largely because the average life of an ATM hovers around six years.

Another example is the contactless ATM, which is beginning to slowly take hold with the rise of smartphones. It could make the transaction more secure and reliable by reducing possibilities for card skimming as well as offering the advantage of “client present.” Yet my own research came across references to ATM manufacturers considering devices that would interact wirelessly with customers as early as the 1990s. So it’s an open question why it took so long for this functionality to emerge.

Industry growth

In the meantime, the global market for ATMs continues to expand, but this growth is increasingly skewed and uneven. Global shipments of new ATMs reached a record 466,000 in 2014, up 5% from the previous year, according to London-based Retail Banking Research.

On a regional level, the picture is much more varied. Double-digit gains in the Asia-Pacific market contrast with double-digit declines in North America and Central and Eastern Europe.

Allied Market Research expects that growth to accelerate in the coming years. The US-based group forecasts the number of ATMs to surge 11% a year through 2020.

A fragile future?

Despite that optimistic forecast, the future of the ATM may be fragile as its once cutting-edge functionality becomes ubiquitous through other devices.

Back in 1975, technology companies IBM and NCR promised customers that ATMs would, in the not too distant future, be a one-stop shop for all their banking needs, from making deposits and dealing with account inquiries to making account transfers. Today all of that can be done online, while the functionality of most ATMs in developed countries has been cut down to the bone.

Despite this, the ATM still appears to have a home within banks’ self-service strategy, which is based on greater complementarity rather than cannibalization among delivery channels and means of payment.

The “omnichannel” is the buzzword that will dominate the industry over the next five to seven years. It envisions enabling customers to do their banking and interact with their financial institutions however they like — at the branch or ATM or via the internet or a mobile device.

And even as banks strive to make customer interactions more seamless, they’re also slow to push full automation too quickly because it reduces opportunities to engage in high-margin sales – think mortgages and other loans and services.

The process of balancing convenience through automation with maximizing sales opportunities involves reorganizing the ATM fleet to ensure high availability and an enhanced customer experience to retain, and even increase, customer loyalty while not losing customer trust.

Millennials and the future of banking

Perhaps the biggest issue shaping ATMs in the near future will concern the choices of millennials, those for whom the internet, mobile phones and plastic cards are a fact of life, checks are unknown and cash is quaint.

They challenge financial institutions and their business models to do more faster because they have easier and faster access to better technology than offered by the banks’ legacy systems through the multitude of apps on their smartphones, wearables, tablets and elsewhere.

Left to their own devices, millennials could spell the end of the ATM by 2035 or thereafter.

But that’s still a long way off, and cash – the raison d’etre for the ATM – is still king. Even for most advanced economies, cash represents about half of transactions below US$50.

So it will be a while before we see the end of the crisp paper bill and the coins that fill jars across the globe. In other words, “Long live the ATM!” – so long as there remains a need for after-hours and quickly dispensed cash.

Author – Bernardo Batiz-Lazo, Professor of Business History and Bank Management at Bangor University

What Apple’s new music streaming service will mean for underpaid songwriters

From The Conversation. Earlier this month, Apple launched its long-awaited subscription-only music streaming service. Costing less than US$10 per month, Apple Music will compete head on with Pandora, Spotify, YouTube and Tidal.

Apple’s iPod revolutionized the music business. Will its streaming service do it again? Reuters

Although subscription-based music services have existed for more than a decade, many still wonder whether Apple Music will again revolutionize the music business, like iTunes. The more important question, however, is what Apple’s entry to the music streaming business will mean for underpaid songwriters.

The promise of online streaming

Online streaming offers many benefits. It allows music fans to access content anytime, anywhere. If Apple Music can include a wider variety of music than Pandora and Spotify, it will move us closer to what commentators have referred to as the “celestial jukebox” – the proverbial place where music is always at our fingertips.

On-demand services also respond well to our changing habits of entertainment consumption. Gone were the days when we sat behind the television set every week waiting patiently for the latest episode of our favorite show. Instead, we now binge watch through cable on-demand, Netflix or Amazon.

Although consumers remain reluctant to pay for online content, last year the music industry received, for the first time, more revenue through online streaming than CD sales. When one takes into account the industry’s 18% equity stake in Spotify – worth about $1.5 billion – the revenue-generating potential of online streaming cannot be overlooked.

The music industry’s (relative) well-being

Music business executives remain vocal about the challenge posed by the internet and new communications technologies. The industry, however, seems to have been doing quite well recently.

Taylor Swift’s latest album 1989, for example, sold more than 1 million copies in the first week alone. Top executives also continue to receive compensation packages worth tens of millions of dollars. The problem with online streaming therefore concerns neither Billboard Top 40 artists nor industry executives.

If anything, the arrival of Apple Music will generate more revenue. Although the industry’s total income may initially decline when some iTunes downloaders switch over to the new subscription-based service – causing reduced sales in digital downloads – that amount will return and grow as the subscriber base expands.

Unfortunately, the same cannot be said about professional songwriters.

Consider Spotify. The service claims a distribution of “nearly 70%” of its revenues to rights holders. According to The New York Times, Spotify “generally pays 0.5 to 0.7 cent a stream (or $5,000 to $7,000 per million plays) for its paid tier, and as much as 90% less for its free tier.”

For a song that has been streamed 10 million times in the paid tier, the total royalties will be between $50,000 and $70,000. This arrangement sounds attractive, until the royalties are divvied up among the record label, the performer and the songwriters (including the composers of both the song and its lyric). If the songwriters receive only 10% of the total royalties, their cut will be between $5,000 and $7,000.

That amount will be further reduced if the 10 million streams also include the free tier. For example, on Pandora – a different service that has similarly meager payouts – Pharrell Williams received only $2,700 in publisher and songwriter royalties for 43 million streams of his Grammy-nominated song “Happy”.

The professional songwriters’ oft-overlooked pain

Thus far, musicians have been highly dissatisfied with the royalty payout from online music services.

For professional songwriters who do not perform, few can earn enough money through these services to put food on the table, pay for electricity and equipment and forgo part-time work. Even for those who manage to bring in additional revenue through concerts and tours, the frequent need to perform and travel takes away valuable writing and recording time.

In a recent interview, Björn Ulvaeus of ABBA said he “doubted spending all that time on writing songs would be possible in a world where Spotify is the main source of income … as [his group] would have had to spend much more time touring in order to make a living.”

If professional songwriters are to succeed in the brave new world of online streaming, a new compensation model will have to be developed.

That model could feature a minimum royalty payout or a higher rate for online streaming. It could also include a small cut of profit from the record labels’ equity in streaming services – some of which was reportedly obtained with very limited up-front investment.

Also worth reviewing is the “blackbox” from which royalties for songs from back catalogs have disappeared. Even though the record label may have received only a fixed sum for licensing its whole catalog, a songwriter whose song has yielded 10 million streams deserves some royalty.

Apple could have revolutionized the music business by charting a new course for compensating professional songwriters. Yet nothing reported thus far – other than the lack of a free service – suggests a more generous royalty payout than Pandora or Spotify.

Potential competition concerns

Apple Music will raise additional questions about competition, affecting musicians and consumers alike.

From Pandora to Spotify to Tidal, virtually all existing streaming services are technology start-ups. Apple, by contrast, is the world’s most profitable company with an enormous war chest and reportedly 800 million credit cards on file.

Once Apple enters the market, it is unclear how effectively the existing services will be able to compete or how many new players can still enter the market. It is no coincidence that iTunes remains the most dominant format for digital music. While Google can certainly stay competitive, it is doubtful that the next Pandora or Spotify could emerge.

It is therefore no surprise that the attorneys general in New York and Connecticut have already launched an antitrust investigation into the music streaming business. Although they have yet to target Apple, the timing of the launch is suggestive – not to mention the company’s recent $450 million settlement of its e-book price-fixing lawsuit.

In sum, despite the considerable attention Apple Music has recently caught, it remains to be seen how this new service will improve the lives of underpaid songwriters. If anything, the service has raised more questions than answers.

Author: Peter K Yu – Professor of Law and Co-Director of the Center for Law and Intellectual Property at Texas A&M University

Who Reads Social Media Small Print?

From The Conversation. Most of us don’t read the social media small print – and it’s a data goldmine for third parties

You may read paper, online is no different. Signing by Shutterstock

The history of human experiments often focuses on biomedical research and the gradual changes in acceptable practice and ethical considerations. But another class of human experiments that has had its own share of controversies is the study of human behaviour.

Internet Mediate Human Behaviour Research (IMHBR) is primarily defined by its use of the internet to obtain data about participants. While some of the research involves active participation with research subjects directly engaging with the research, for example through online surveys or experimental tasks, many studies take advantage of “found text” in blogs, discussion forums or other online spaces, analyses of hits on websites, or observation of other types of online activity such as search engine histories or logs of actions in online games.

It’s big business and the pervasive use of these methodologies is not only by academics but also corporations and governments seeking to support evidence-based policy decisions or to nudge societal behaviour.

Even though the basic principles of “respect for the autonomy and dignity of persons”, “scientific value”, “social responsibility” and “maximising benefits and minimising harm” are the same for this type of research method as for any other, the following issues often pose particular challenges for internet-mediated research: the distinction between public and private information, confidentiality, and informed consent. There is an urgently need to establish clear codes of ethical conduct for IMHBR.

Whose information is it?

The distinction between public and private domains is vitally important since this greatly affects the level of responsibility and obligation of the researcher. For human behaviour research online, however, it is often difficult to determine if participants perceive an online forum as “private” or “public”. While almost all internet communication is recorded and accessible to the mediating platform, such as Facebook and Twitter, and much of it even publicly accessible, users of these platforms may nevertheless consider those communications to be private, despite click-signing the terms and conditions of the service provider.

To quote professor John Preston’s testimony to the House of Commons science and technology committee on responsible use of data:

People treat social media a bit like they treat the pub. They feel that if they go into a pub and have a private conversation, it does not belong to the pub; it is their conversation. They interpret Twitter or Facebook in the same way – as a place to have a conversation.

This was also one of the contributing factors in the Samaritans’ radar debacle where they proposed an alert system to flag when people were tweeting potential distress and suicidal messages. In its post-investigation communication by the Information Commissioner’s Office to the Samaritans, the ICO stated:

On your website you [Samaritans] say that ‘all the data is public, so user privacy is not an issue. Samaritans Radar analyses the tweets of people you follow, which are public tweets. It does not look at private tweets.’ It is our view that if organisations collect information from the internet and use it in a way that’s unfair, they could still breach the data protection principles even though the information was obtained from a publicly available source.

Read the small print. Terms and conditions by Shutterstock

Confidentiality

Anonymisation is one of the most basic steps for maintaining confidentiality and showing respect for the dignity of research participants. It is also a requirement imposed by the Data Protection Act 1998 when dealing with personal data. The need to protect the anonymity of participants is even more pressing when the research uses data from online sources where access to the raw data cannot be controlled by the researcher.

At the same time, the wealth of secondary information sources that can be mined in connection to any hint at the identity of a participant is making it increasingly easy to de-anonymise data. This was publicly shown by journalists for the New York Times who followed the web tail of user No. 4417749 in the AOL Search Log in 2006 and were able to identify her – and also by the lawsuit against Netflix for insufficient anonymisation of information disclosed in a prize competition database.

Terms and conditions that no one reads

In order for informed consent to take place, it is vital that the participant is fully aware of what is being consented to. Unfortunately, current online business practice has heavily eroded the concept of informed consent by habituating people to click-sign terms and conditions forms that are too long and unintelligible to understand.

Sometimes driven by social pressure to join the network their peers are using, people readily skip over the details and give their consent for allowing corporations to access their data for a wide range of purposes. A hint at the dangers of normalising such attitudes towards the concept of informed consent was given by the statement in the controversial 2014 “Facebook news feed manipulation experiment” – a secret study on “emotional contagion” that involved changing what 689,000 users saw from their friends’ feeds to see if it influenced mood.

One of the researchers attempted to defend the study, saying that participants had provided consent because “it was consistent with Facebook’s data use policy, to which all users agree prior to creating an account on Facebook, constituting informed consent for this research”. The data use policy, however, does not provide any information about the nature of that specific study, instead speaking only of “research” in general terms.

Various organisations and learned societies, such as the British Psychological Society, the Association of Internet Researchers, the British Association for Applied Linguistics, the Information Commissioner’s Office, as well as our own research group at Nottingham University and many others are currently actively engaged in formulating and improving the guidelines for internet-mediated research.

As part of this work we are currently running a survey to ask citizens which conditions they would like to impose on researchers for making their social media data available to research studies. Ultimately, without clear guidelines and transparency, we’re hiving out decisions about us and our information to companies, governments and researchers, without us knowing what it will be used for.

Author – Ansgar Koene – Senior Research Fellow, Horizon Digital Economy, CaSMa at University of Nottingham

Moula Closes A$30m Investment Round

FinTech Moula Money has announced that it has closed a $30m investment round led by Liberty Financial Pty Ltd, NCN Investments and a group of private investors. Moula was the first lender of its kind in Australia, providing small businesses with access to funding by using multiple data sources to rapidly assess creditworthiness.  They also increased the available loan size to $100k. We covered Moula’s business model in a recent post.

Pushing to Build Asia’s Biggest Bank

CEO Budi Gunadi Sadikin wants Indonesia’s Bank Mandiri to be the region’s largest. In this McKinsey interview, he discusses the consumer-banking explosion, the impact of digitization, and the grooming of future leaders.

Indonesia’s Bank Mandiri was formed in the late 1990s in response to the financial crisis that had gripped much of East Asia. Today, the 60 percent government-owned institution is Indonesia’s biggest bank, with much of that growth attributable to chief executive officer Budi Gunadi Sadikin, who joined Bank Mandiri in 2006 to head its retail-banking operations. Since becoming CEO, in 2013, he has continued to focus on digital consumer transactions, spearheading, among other things, efforts to make peer-to-peer money transfers as easy as sending a text message. In this interview, conducted by McKinsey’s Rik Kirkland, Sadikin explains how he’s preparing the next generation of banking leaders to manage the industry’s evolution.

Link to Video

Link to Transcript

 

Payday Lending’s Online Revolution

Payday Lending has been subject to considerable regulation in recent years, but using data from our household survey’s and DFA’s economic modelling, today we look at expected trends, in the light of the rise on convenient online access to this form of funding.

We will focus on analysis of small amount loan – a loan of up to $2,000 that must be repaid between 16 days and 1 year. ‘Short term’ loans of $2,000 or less repayed in 15 days or less have been banned since 1 March 2013.  These rules do not apply to loans offered by Authorised Deposit-taking Institutions (ADIs) such as banks, building societies and credit unions, or to continuing credit contracts such as credit cards. More detail are on ASIC’s Smart Money site.

The law requires credit providers to verify the financial situation of applicants, and to ask for evidence from documents like payslips or Centrelink statements, copies of bills, copies of other credit contracts or statements of accounts or property rental statements. The number of documents a lender asks for will depend on whether they have relationship data, credit history or bank statements. If households receive the majority (50% of more) of income from Centrelink, the repayments on the small amount loan (including any other small amount loans held) must not exceed 20% of income. If they do, potential applicants will not qualify for a small amount loan.

From 1 July 2013, the fees and charges on a small amount loan have been capped. While the exact fee will vary depending on the amount of money borrowed, credit providers are only allowed to charge a one-off establishment fee of 20% of the amount loaned, a monthly account keeping fee of 4% of the amount loaned, a government fee or charge,default fees or charges and enforcement expenses. Credit providers are not allowed to charge interest on the loan. This cap on fees does not apply to loans offered by ADIs such as banks, building societies or credit unions.

DFA covered payday lending in a recent post, and ASIC has been highlighting a range of regulatory and compliance issues.

So, we begin our analysis with an estimation of the size of the market, and the proportion of loans originated online. The value of small loans made has been rising, and we now estimate the market to be more than $1bn per annum. We expect this to rise, and in our forward modelling we expect the market to grow to close to $2bn by 2018 in the current economic and regulatory context.

One of the main drivers of this expected lift is the rise in the number of online players, and the rising penetration of online devices used by consumers. Today, we estimate from our surveys about 40% of loans are online originated. We estimate that by 2018, more than 85% of all small loans will be originated online.  As we highlighted in our previous post, the concept of instant application, and fast settlement is very compelling for some households.

Pay-Day-June15-3The DFA segmentation for payday households identifies two discrete segments. The first, which we call disadvantaged are households who are likely to be frequent users of small amount loans, often on Centrelink benefits, are socially disadvantaged, and with poor work history. The second segment is one which we call inconvenienced. These households are more likely to be in employment, but for various reasons are in a short term cash crisis. This may be because of unexpected bills, illness, unemployment, or some other external factor. They may even borrow for a holiday or family event such as wedding or funeral. They are less likely to be serial borrowers.

We see that both segments are tending to use online tools to seek a loan and may also be accessing other credit facilities. Our prediction is that by 2018, of the total of all small loans applied for, more than 35% will be applied for by disadvantaged, and 45% by inconvenienced via online. Together this means that as many as 90% of loans could be be sourced online. More than three quarters of these applications will be via a smart phone or tablet. As a result the average age of a small loan applicant is dropping, and we expect this to continue in coming years. This helps to explain the rise on TV and radio advertising, directing households with financial needs direct to a web site. Phone based origination, as a result is on the decline. We estimate there are more than 100 online credit providers in the market, comprising both local and international players. Online services means the credit providers are able to access the national market, whereas historically, many short terms loans were made locally by local providers, face to face. This is a significant and disruptive transformation.

Pay-Day-June15-4We finally look at the segment splits in terms of number of households using these loans. We note a significant rise in the number of inconvenienced households, to the point where by 2018, about half will be this segment. This is because the rules have been tightened for disadvantaged households, and online penetration for inconvenienced is higher.

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