DFA Age/Segment Distribution

In response to a question, we are publishing a couple of analytic slides which shows the relationship between DFA household and property segments and age bands.

Our segments are derived from multi-factorial analysis but do have an age related dimension also. You can read more here.

The first chart maps our master segmentation.

The second is our property segmentation.

Both are based on data to January 2020.

Author: Martin North

Martin North is the Principal of Digital Finance Analytics

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