Vehicle Sales Lowest Since 2011

Latest data from the The Federal Chamber of Automotive Industries (FCAI), the peak representative organization for companies who distribute new passenger vehicles, light commercial vehicles and motorcycles and all-terrain vehicles in Australia further confirms the economic slow down.

This sales data, supplied by the industry (the ABS no longer reports on this category due to budget constraints), was calculated through the automotive industry’s statistical service, VFACTS, which will be enhanced through system improvements from 1st January 2020. This data is, as necessary, verified against the national registration data base and, when confirmed, vehicles are accepted into the monthly VFACTS reporting system.

But in summary, for the full calendar year 2019, a total of 1,062,867 new vehicles were recorded as sold, a 7.8 per cent decrease on full year 2018.  The 2019 figure of 1,062,867 is the lowest annual sales result reported in VFACTS since 2011.

This gives a combined decline from the historic peak in 2017 of 10.8%. The sales declines in 2019 got worse all year, well before the horrific bushfires began. On a monthly basis, 84,239 new vehicle sales were recorded for December 2019, a decrease of 3.8 per cent from December 2018.

They said 2019 reflects a tough year for the Australian economy, with challenges including tightening of lending, movements in exchange rates, slow wages growth and, of course, the extreme environmental factors our country is experiencing.

SUV sales which now hold 45.5 per cent of the total market, a 2.5 percentage point increase from 2018. 

Continuing the full year comparison, light commercial vehicle share grew by 0.6 percentage points to claim 21.2 per cent of the market, while passenger motor vehicles decreased by 3.1 percentage points to 29.7 per cent. 

While holding the largest share of market, sales of SUVs declined for full year 2019 by 2.4 per cent compared to 2018, sales of passenger vehicles declined by 16.5 per cent and sales of light commercial vehicles declined by 5.2 per cent.

The Toyota HiLux again claimed the title of number one selling vehicle in 2019 across all categories, with 47,649 sales. The HiLux was followed by the Ford Ranger, again number two in the market with 40,960 sales, followed by the Toyota Corolla (30,468), the Hyundai i30 (28,378) and the Mitsubishi Triton (25,819).

Across the brands, Toyota led the market in 2019 with 19.4 per cent market share, followed by Mazda (9.2 per cent), Hyundai (8.1 per cent), Mitsubishi (7.8 per cent) and Ford (6.0 per cent).

Note that the full data is only available for paying VFACTS subscribers!

And sales are also down in other major markets, as “Carmageddon” Spreads.

Author: Martin North

Martin North is the Principal of Digital Finance Analytics

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